Indiegogo Cofounder Slava Rubin Tells Entrepreneurs ‘How to Raise $1 Million in 30 Days or Less’

Release Date: 8/29/2013

Media Contacts:

Barbara Pruitt, Kauffman Foundation, 816-932-1288,


Kauffman Foundation Crowdfunding Videos Now Available 

Indiegogo Cofounder Slava Rubin Tells Entrepreneurs

 ‘How to Raise $1 Million in 30 Days or Less’ 

Videos also include a ‘Crowdfunding Primer’ for entrepreneurs

wanting to raise money via online platforms

(KANSAS CITY, Mo.) Aug. 29, 2013 – From the history of crowdfunding (the Statue of Liberty’s base was funded by the crowd in the late 1800s) to the fundamentals of online fundraising (campaigns with videos raise more money), the founder of an international crowdfunding platform shares insights in a video posted today by the Kauffman Foundation. Slava Rubin, cofounder of Indiegogo, made his remarks at a Kauffman luncheon this week, where he shared best practices for startup funding and answered questions about his own entrepreneurial journey and how to create an effective crowdfunding campaign. Rubin’s tips and advice are based on data collected from Indiegogo’s user experiences.

Rubin also is featured in a new episode of Kauffman’s Top of Mind video series in a conversation with Kauffman Foundation Vice President Tom Ruhe. Rubin talks about how his company managed through the recession, how campaigns create validation for companies and can lead them to future funding pipelines and what the pending Securities and Exchange Commission rules on crowdfunding could mean for entrepreneurs.

“More money and more access to capital will create more entrepreneurs and more innovation,” Rubin says in the Top of Mind video. “Entrepreneurs are the catalysts that will ultimately change the world.”

A video “primer” is also now available here that covers the basics of crowdfunding told from the perspectives of another crowdfunding site founder and startup entrepreneurs, who also presented at the Kauffman Foundation this week. In the video, Jase Wilson, founder and CEO of civic crowdfunding platform, shares fundraising guidance; Jason Ried and Claude Aldridge, cofounders of Trellie, tell their experience using Kickstarter to launch their business; and Nate Allen, founder and CEO of data-visualization firm 4 First Names, presents data that he scraped from Kickstarter and what it means for companies considering crowdfunding.

About the Kauffman Foundation

The Ewing Marion Kauffman Foundation is a private, nonpartisan foundation that aims to foster economic independence by advancing educational achievement and entrepreneurial success. Founded by late entrepreneur and philanthropist Ewing Marion Kauffman, the Foundation is based in Kansas City, Mo., and has approximately $2 billion in assets. For more information, visit, and follow the Foundation on and

Email Newsletters

Want to be up-to-date with the latest news and updates from To subscribe, just give us your email address below; you'll choose which e-newsletters you'd like to receive on the next screen.