entrepreneurshipTop of Mind

Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

RSS Feed Link

Top of Mind Blog

Website Must-Haves For Optimal Marketing

If when you look at the endless options for marketing your business and feel overwhelmed, you are certainly not alone. Take the traditional marketing venues--newspaper, radio, TV, direct mail--and combine them with the almost limitless opportunities presented on the Internet today, and the task of identifying a marketing mix that can produce the best results for your business can seem near impossible.

[More]
Amanda Schnieders
on May 30, 2014
10 Reasons Your Business Needs a Positioning Statement (and How to Start Building Yours)

As an entrepreneur, there's no greater fear than developing a product or service that no one wants and no one is willing to pay for.

[More]
Annette Beck
on May 28, 2014
New Founders School Series: Bootstrap Marketing for Startups

Believe it or not, you don't need a big budget or an army of people to market a product successfully. In today's marketplace, a startup can, with "a little ingenuity, some hustle, curiosity, and hard work" achieve myriad marketing goals, according to Kauffman Founders School expert Anita Newton. Kauffman Founders School is dedicated to providing entrepreneurs with the skills and knowledge they need to create and develop successful startups.

[More]
Wendy Torrance
on May 02, 2014
  • 1

Twitter Updates

  • Why should American entrepreneurs care about immigration reform? Our @JwIeNz explains http://t.co/UFWByaV4Ml
  • RT @BigKansasCity Learn more about each of 15 speakers who will share their stories with Big KC attendees. http://t.co/w5SnFPhP9o
  • Why startups should focus on growth rather than revenue http://t.co/cnxDwwTe58
  • Agreed! Funding is not always the answer RT @greatscottnyc stop saying, “I need to find an investor.” How about making some sales first?
  • RT @1MillionCupsKC: Welcome to the family, @1MillionCupsFAY! Good luck with your first #1MC--and let us know if there's anything we can do …