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Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

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Naps in the Workplace: Productivty or Slacking Off

Progressive work atmospheres are getting a lot of attention lately. From Daniel Pink's video on Founders School where he talks about motivating with autonomy, to the summertime buzz about the importance of extended vacations, it's on everyone's mind. Next subject: naps.

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Taylor Brown
on September 05, 2014
Top of Mind's 5 Must-Read Articles in Entrepreneurship

Just a couple months ago, I'll bet 95 percent of the U.S. population hadn't even heard of the Internet of Things. All that's changed as the Internet of Things (IoT) becomes the next high-tech household term. If it hasn't yet entered your household, I found the best (and least jargon-y)definition from Cisco: It's "the network of physical objects accessed through the Internet, as defined by technology analysts and visionaries. These objects contain embedded technology to interact with internal states or the external environment. In other words, when objects can sense and communicate, it changes how and where decisions are made, and who makes them."

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Taylor Brown
on July 30, 2014
4 Ways to Ramp Up Social Media

In this day and age, you have hundreds of marketing tactics at your disposal. The bad thing is, you have hundreds of marketing tactics at your disposal.

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Amanda Schnieders
on June 12, 2014
Website Must-Haves For Optimal Marketing

If when you look at the endless options for marketing your business and feel overwhelmed, you are certainly not alone. Take the traditional marketing venues--newspaper, radio, TV, direct mail--and combine them with the almost limitless opportunities presented on the Internet today, and the task of identifying a marketing mix that can produce the best results for your business can seem near impossible.

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Amanda Schnieders
on May 30, 2014
10 Reasons Your Business Needs a Positioning Statement (and How to Start Building Yours)

As an entrepreneur, there's no greater fear than developing a product or service that no one wants and no one is willing to pay for.

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Annette Beck
on May 28, 2014
When Do You Pivot, Proceed or Quit?

A tough question every entrepreneur has to consider about his or her business is when to pivot, proceed or just plain quit.

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Amanda Schnieders
on May 12, 2014
New Founders School Series: Bootstrap Marketing for Startups

Believe it or not, you don't need a big budget or an army of people to market a product successfully. In today's marketplace, a startup can, with "a little ingenuity, some hustle, curiosity, and hard work" achieve myriad marketing goals, according to Kauffman Founders School expert Anita Newton. Kauffman Founders School is dedicated to providing entrepreneurs with the skills and knowledge they need to create and develop successful startups.

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Wendy Torrance
on May 02, 2014
How To Better Answer the Question 'What Do You Do?'

It happens to everyone in business. You meet someone new who asks you what you do. And before you know it, you've rambled on only to find that rather than piquing the asker's interest in your business, you've left him or her bewildered and confused--and maybe even just a little bit sorry they asked.

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Amanda Schnieders
on April 24, 2014
Do You Want To Be Rich, Or Do You Want To Be King?

You're the founder of your business. Then, the big question: Do you want to be rich or do you want to be king? What? You want to be both? Well, it may surprise you to learn that very few founders have been able to do that, including the likes of Bill Gates, Steve Jobs, and Richard Branson.

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Taylor Brown
on March 31, 2014
Creating Your IP Strategy: Employee Policies

What's the most valuable aspect of your business? Is it the bricks and mortar? The equipment? Or is it something intangible? While you can't touch it, feel it or see it, intellectual property when defined as "knowledge" or "know how" is often times the real equity of a business, and if it's lost, it can bring that business to its knees.

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Annette Beck
on March 19, 2014

Twitter Updates

  • Why should American entrepreneurs care about immigration reform? Our @JwIeNz explains http://t.co/UFWByaV4Ml
  • RT @BigKansasCity Learn more about each of 15 speakers who will share their stories with Big KC attendees. http://t.co/w5SnFPhP9o
  • Why startups should focus on growth rather than revenue http://t.co/cnxDwwTe58
  • Agreed! Funding is not always the answer RT @greatscottnyc stop saying, “I need to find an investor.” How about making some sales first?
  • RT @1MillionCupsKC: Welcome to the family, @1MillionCupsFAY! Good luck with your first #1MC--and let us know if there's anything we can do …