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Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

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Website Must-Haves For Optimal Marketing

If when you look at the endless options for marketing your business and feel overwhelmed, you are certainly not alone. Take the traditional marketing venues--newspaper, radio, TV, direct mail--and combine them with the almost limitless opportunities presented on the Internet today, and the task of identifying a marketing mix that can produce the best results for your business can seem near impossible.

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Amanda Schnieders
on May 30, 2014
When Do You Pivot, Proceed or Quit?

A tough question every entrepreneur has to consider about his or her business is when to pivot, proceed or just plain quit.

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Amanda Schnieders
on May 12, 2014
Startups: How to Build Something People Will Buy

"No business plan survives first contact with customers," Steve Blank says. What? Isn't the point of planning that you maximize the likelihood of success in the marketplace? Well yes, but perhaps not the kind of planning you might be thinking about. A business plan conceived on paper, powered by a great idea or invention, enhanced by research on the size of the market and a customer profile, has great potential. But it also has a crucial flaw.

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Wendy Torrance
on March 14, 2014
Why A Startup Is Not A Big Company

Once you've heard the insight--that startups are different from big companies--it seems so obvious. Yet too often entrepreneurs, and those that teach them, approach the building of new companies with the same goals, staff structures and assumptions that motivate the management of large companies. Startup founders build teams to focus on engineering, and on the process of creating a product and bringing it to market.

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Wendy Torrance
on January 22, 2014
Lean Entrepreneur: How I Built My Startup in 48 Hours

As Kauffman Labs helps grow and educate the entrepreneurial community through programs, events and workshops, we came across an aspiring gentleman with an idea. Nodir Abdullayev (Bek) has just recently found out about the entrepreneurial community in Kansas City and has made strides to become engaged since finding his first event through Kauffman Labs. Learn how Bek's first experience made him go from an aspiring entrepreneur to lean entrepreneur.

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Jennifer Kearns
on August 23, 2013
Getting Out of the Building

The room was busy, but certainly not crowded. There were enough gaps in between the groups of people that I knew if I stood there in the doorway much longer, people would surely realize I had no one to talk to, that I didn’t know anyone. That fear set in. The paralyzing gut-clench signifying I was in the self-conscious beginnings of an embarrassing moment.

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Amanda Schnieders
on June 25, 2013
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Twitter Updates

  • "Why Innovators Fail & How You Can Benefit" and 4 other stories in this week's Must-Read Articles in Entrepreneurship http://t.co/C3iEs58onx
  • Why Being Self Critical Can Make You A Stronger Founder http://t.co/5P4ItW528C by @WEFTorrance via @EntMagazine
  • What is one thing that you've done in your venture that has helped you become a better leader? We want to hear ideas from you all!
  • 4 Things Every Entrepreneur Should Do Before Meeting an Investor http://t.co/IAZANshZvt by @Am_Chaos via @EntMagazine
  • Rethinking Non-Competes: Unlock Talent to Seed Growth http://t.co/ebimNMhe4E via @KauffmanFDN