entrepreneurshipTop of Mind

Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

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10 Reasons Your Business Needs a Positioning Statement (and How to Start Building Yours)

As an entrepreneur, there's no greater fear than developing a product or service that no one wants and no one is willing to pay for.

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Annette Beck
on May 28, 2014
Leaving Presentations to Chance is Like Embarking on a Trip Without a Map

Leaving presentations to chance is like embarking on a trip without a map (hat tip to Amanda Schnieders for the metaphor). If you don't know where you're headed and how you'll get there, you may not reach your destination.

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Wendy Torrance
on November 19, 2013
Building An Online Brand For Your Startup

Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.

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Amanda Schnieders
on September 12, 2013
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Twitter Updates

  • 1 Million Cups Expanding Worldwide | The first global #1MC community will launch in Morocco in January http://t.co/eSEp0nj5Iu @1millioncups
  • Entrepreneurial Density Meets High-Speed Connectivity in Kansas City by @bfeld http://t.co/iDdp4ePDud
  • .@KauffmanFDN #Thoughtbook is all-digital! Explore essays, videos & photos fr/ experts in edu & entrepreneurship http://t.co/Gvk4uJGAwP
  • "Smaller, harder working and more expert." | The New Standards of a Board http://t.co/A20Sg7eT5D
  • Connect into a high caliber network of peers,resources,& mentors to grow your biz w/ ScaleUP! Kansas City! http://t.co/ywceF7Xf79

Kauffman Founders School
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1 Million Cups
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