entrepreneurshipTop of Mind

Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

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4 Ways to Ramp Up Social Media

In this day and age, you have hundreds of marketing tactics at your disposal. The bad thing is, you have hundreds of marketing tactics at your disposal.

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Amanda Schnieders
on June 12, 2014
Website Must-Haves For Optimal Marketing

If when you look at the endless options for marketing your business and feel overwhelmed, you are certainly not alone. Take the traditional marketing venues--newspaper, radio, TV, direct mail--and combine them with the almost limitless opportunities presented on the Internet today, and the task of identifying a marketing mix that can produce the best results for your business can seem near impossible.

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Amanda Schnieders
on May 30, 2014
New Founders School Series: Bootstrap Marketing for Startups

Believe it or not, you don't need a big budget or an army of people to market a product successfully. In today's marketplace, a startup can, with "a little ingenuity, some hustle, curiosity, and hard work" achieve myriad marketing goals, according to Kauffman Founders School expert Anita Newton. Kauffman Founders School is dedicated to providing entrepreneurs with the skills and knowledge they need to create and develop successful startups.

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Wendy Torrance
on May 02, 2014
Founders School Live Enhances Learning Through Real-Time Events

Even with the most intuitive educational material, sometimes the most important thing a student needs is the ability to ask questions. For entrepreneurs, who are often lifelong learners, this is essential to the application of the material to their business. While online learning can facilitate opportunities to learn lessons anytime, anywhere that might not otherwise be available, the opportunity to engage directly with experts creates important connections and discussions.

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Amanda Schnieders
on November 20, 2013
Founders School: 'Just in Time' Lessons for Entrepreneurs

You don't need to spend countless hours in a classroom, or have an MBA to become a successful entrepreneur. Entrepreneurs often don't have the time or patience to sit through a semester long class or six-week course in order to retrieve the answer to a question they have now--today. They need help quickly and efficiently. And this is where our idea for Founders School started.

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Thom Ruhe
on October 04, 2013
Building An Online Brand For Your Startup

Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.

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Amanda Schnieders
on September 12, 2013
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Twitter Updates

  • "Smaller, harder working and more expert." | The New Standards of a Board http://t.co/A20Sg7eT5D
  • What motivates you? The answer may change your career http://t.co/xwe4FXJ9IB via @FastCompany
  • RT @nyikaaa WOW what a turnout!! ABQid Demo Day about to begin!! @unleashingideas @GEWabq @KauffmanFDN @webbjo
  • "The New Standards of a Board" and 4 other Must-Read articles in #Entrepreneurship http://t.co/A20Sg7eT5D #TopOfMind
  • EXCITING NEWS! @GISTNetwork@unleashingideas expand @1millioncups internationally! Welcome @1MCMorocco! #GEW2014 #1MC http://t.co/eSEp0nj5Iu

Kauffman Founders School
A robust online curriculum for entrepreneurs.
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1 Million Cups
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