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What Arbys Can Teach Startups About Digital Marketing

Last night, I sat down to watch the Grammys--remote in one hand, phone in the other. As is typical these days, a primetime award show, sporting event or political presser isn't quite complete without the added noise of what the rest of the world thinks about what's going on in front of us onscreen. But as luck would have it, this occasion provided me with an important and far-more-lasting lesson in the power of digital media than the reasoning behind Lorde's black fingertips. And it was all thanks to Pharrell Williams' hat.

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Amanda Schnieders
on January 27, 2014
Three Things Mad Men Can Teach Your Startup

As the sixth season of one of my favorite shows came to a close last weekend, I realized you can actually extract a few important lessons out of the drama of one of television's best shows. And, since we watched the fictitious Sterling Cooper advertising agency grow from a small, boutique firm to a top 30 Madison Avenue agency this season, I thought I would make a few observations about what Mad Men can teach startups.

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Cameron Cushman
on July 02, 2013
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