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Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

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Startups: How to Build Something People Will Buy

"No business plan survives first contact with customers," Steve Blank says. What? Isn't the point of planning that you maximize the likelihood of success in the marketplace? Well yes, but perhaps not the kind of planning you might be thinking about. A business plan conceived on paper, powered by a great idea or invention, enhanced by research on the size of the market and a customer profile, has great potential. But it also has a crucial flaw.

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Posted by: Wendy Torrance
on March 14, 2014
Why A Startup Is Not A Big Company

Once you've heard the insight--that startups are different from big companies--it seems so obvious. Yet too often entrepreneurs, and those that teach them, approach the building of new companies with the same goals, staff structures and assumptions that motivate the management of large companies. Startup founders build teams to focus on engineering, and on the process of creating a product and bringing it to market.

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Posted by: Wendy Torrance
on January 22, 2014
Lean Entrepreneur: How I Built My Startup in 48 Hours

As Kauffman Labs helps grow and educate the entrepreneurial community through programs, events and workshops, we came across an aspiring gentleman with an idea. Nodir Abdullayev (Bek) has just recently found out about the entrepreneurial community in Kansas City and has made strides to become engaged since finding his first event through Kauffman Labs. Learn how Bek's first experience made him go from an aspiring entrepreneur to lean entrepreneur.

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Posted by: Jennifer Kearns
on August 23, 2013
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Twitter Updates

  • .@TheRoasterie's Danny O'Neil talks about differentiating himself in the coffee market http://t.co/I1itBj3OeA in @KhanAcademy series.
  • 24 of top 50 venture-backed companies in America in 2011 had at least one foreign-born founder http://t.co/R8xeEEoQ3A
  • RT @kauffmanfs Stretch your literary legs - See "Who's Doing the Learning?" & other readings 4 Building Your Startup http://t.co/RH9PClBLqt
  • .@Virtual_EA's Lakeshia Grant encourages would-be entrepreneurs to incorporate core values into business http://t.co/tcuUOkTT7p @KhanAcademy
  • Getting caffeinated with coffee startup @Beander_ http://t.co/9p28IQegoR via @1MillionCups