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New Founders School Series: Bootstrap Marketing for Startups

Believe it or not, you don't need a big budget or an army of people to market a product successfully. In today's marketplace, a startup can, with "a little ingenuity, some hustle, curiosity, and hard work" achieve myriad marketing goals, according to Kauffman Founders School expert Anita Newton. Kauffman Founders School is dedicated to providing entrepreneurs with the skills and knowledge they need to create and develop successful startups.

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Wendy Torrance
on May 02, 2014
Why A Startup Is Not A Big Company

Once you've heard the insight--that startups are different from big companies--it seems so obvious. Yet too often entrepreneurs, and those that teach them, approach the building of new companies with the same goals, staff structures and assumptions that motivate the management of large companies. Startup founders build teams to focus on engineering, and on the process of creating a product and bringing it to market.

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Wendy Torrance
on January 22, 2014
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Twitter Updates

  • Is there such a thing as TOO MUCH capital? http://t.co/0nwZvA6Ux8
  • Mark your calendars! The 2 final rounds of #GITRNA will be available via @Livestream thanks to @KauffmanFDN http://t.co/08fzC9HW0h
  • The #NYC cook who turned a tiny food cart into his biggest dream. http://t.co/snrf5pdiKr #mustread by @Malinskid
  • "Email marketing is 3x more affective than social media, & average customer order is 17% higher" http://t.co/NPOy3TpOcY via @KauffmanFS
  • Two Final Rounds of ‘Get in the Ring: The North American Startup Clash’ to be Livestreamed on Nov. 6-7 http://t.co/bYhucd4Mba