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Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

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4 Ways to Ramp Up Social Media

In this day and age, you have hundreds of marketing tactics at your disposal. The bad thing is, you have hundreds of marketing tactics at your disposal.

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Amanda Schnieders
on June 12, 2014
Website Must-Haves For Optimal Marketing

If when you look at the endless options for marketing your business and feel overwhelmed, you are certainly not alone. Take the traditional marketing venues--newspaper, radio, TV, direct mail--and combine them with the almost limitless opportunities presented on the Internet today, and the task of identifying a marketing mix that can produce the best results for your business can seem near impossible.

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Amanda Schnieders
on May 30, 2014
What Arbys Can Teach Startups About Digital Marketing

Last night, I sat down to watch the Grammys--remote in one hand, phone in the other. As is typical these days, a primetime award show, sporting event or political presser isn't quite complete without the added noise of what the rest of the world thinks about what's going on in front of us onscreen. But as luck would have it, this occasion provided me with an important and far-more-lasting lesson in the power of digital media than the reasoning behind Lorde's black fingertips. And it was all thanks to Pharrell Williams' hat.

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Amanda Schnieders
on January 27, 2014
Can Social Entrepreneurship Save our Earth?

In a time when our world's escalating environmental and social woes are weighing heavy on my mind, it was an uplifting change of pace to sit down with Gifford Pinchot III. Beyond being a best-selling author and the legend credited with coining the term intrapreneurship, Gifford is co-founder of the Bainbridge Graduate Institute, an amazing school that has turned both education and entrepreneurship on its head by offering the first MBA in sustainable business.

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Thom Ruhe
on November 5, 2013
Building An Online Brand For Your Startup

Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.

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Amanda Schnieders
on September 12, 2013
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Twitter Updates

  • New on @KauffmanFS: @sgblank shares how lack of work/life balance cost him his first marriage http://t.co/2F47kXEyGl...
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