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The Importance of Intangibles

Posted by: Thom Ruhe on September 26, 2011 Source: e360 Blog

Last spring, Athena Alliance, along with support from the Kauffman Foundation OECD, The Conference Board, and US National Academies, put together an inspiring conference on the role of intangible assets— information, workforce skills and know-how, effective management and marketing, business models, relations with suppliers and customers, software and databases, and intellectual property— in job creation and economic growth. The event, which was hosted by the Georgetown Center for Business and Public Policy, was well-attended with diverse representation from academics, business leaders, and policymakers.

As with any gathering of great minds, the conference led to intelligent conversation led by varied perspectives and valuable insights. Those discussions, as heard by conference participant Kenan Patrick Jarboe of Athena Alliance, were released last week in a new report: New Building Blocks for Jobs and Economic Growth: Intangible Assets as Sources of Increased Productivity and Enterprise Value -- Conference Observations. Kenan’s piece is a wonderfully written overview of the conference, highlighting some of its discussions around how and why intangible assets are “the building blocks of future economic growth.”  

Read Kenan’s personal observations from the conference.

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