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Amanda Schnieders

How To Better Answer the Question 'What Do You Do?'

It happens to everyone in business. You meet someone new who asks you what you do. And before you know it, you've rambled on only to find that rather than peaking the asker's interest in your business, you've left him or her bewildered and confused--and maybe even just a little bit sorry they asked.

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Posted by: Amanda Schnieders
on April 24, 2014
Title Boxing: How Following Your Passion Can Lead To Success

Last August, I had the chance to spend time with Tony Carbajo, co-founder of Title Boxing. From admiring the sport as a child to becoming a Golden Gloves champion in his younger years, Tony's head has always been in the ring. His story is a fascinating one, and is a testament to the importance of passion when it comes to building a business.

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Posted by: Amanda Schnieders
on April 17, 2014
Can Startups Save A City?

Anyone interested in entrepreneurship who has been to Pittsburgh has likely seen the renaissance in the city's East Liberty neighborhood. Known as Bakery Square, the area was once home to a large Nabisco factory and now offices some of the best and the brightest who work for the high-tech behemoth known as Google.

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Posted by: Amanda Schnieders
on April 16, 2014
MINDDRIVE Teaches Kids To Build Electric Cars…From Scratch

The whir and high-pitched screech draw my ear, but the flashing specks of bright light shooting up from a work station across the garage force me to look away. The mentor and student working around the station do not flinch. They're both used to all the excitement by now. MINDDRIVE has become their second home on Saturdays, as it has to all the other mentors and students participating in the program that teaches kids how to build cars--from scratch.

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Posted by: Amanda Schnieders
on April 08, 2014
Nurture vs. Nature: What Does It Take To Be An Entrepreneur?

They are questions that are repeatedly asked in entrepreneurial circles: Can we teach entrepreneurship? Does it take certain tenacity and nature that isn't adverse to risk?

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Posted by: Amanda Schnieders
on March 28, 2014
How Co-Working Spaces Lost Their Buzz

There's been a growing resurgence of working areas of long tables with copious amounts of white boards. They call them co-working spaces. Since the coining of the phrase in early 2000s, they've grown into warehouse size places with cubical conference rooms and modern furniture, becoming a hip thing for entrepreneurial ecosystems and startups across the globe. But recently, I've come to a realization: Co-working spaces are lame.

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Posted by: Amanda Schnieders
on February 06, 2014
What Arbys Can Teach Startups About Digital Marketing

Last night, I sat down to watch the Grammys--remote in one hand, phone in the other. As is typical these days, a primetime award show, sporting event or political presser isn't quite complete without the added noise of what the rest of the world thinks about what's going on in front of us onscreen. But as luck would have it, this occasion provided me with an important and far-more-lasting lesson in the power of digital media than the reasoning behind Lorde's black fingertips. And it was all thanks to Pharrell Williams' hat.

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Posted by: Amanda Schnieders
on January 27, 2014
Founders School Live Enhances Learning Through Real-Time Events

Even with the most intuitive educational material, sometimes the most important thing a student needs is the ability to ask questions. For entrepreneurs, who are often lifelong learners, this is essential to the application of the material to their business. While online learning can facilitate opportunities to learn lessons anytime, anywhere that might not otherwise be available, the opportunity to engage directly with experts creates important connections and discussions.

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Posted by: Amanda Schnieders
on November 20, 2013
Why Every Startup Should Hire A Millennial

Lately, there's been a lot of talk about these people we call millennials. Namely, the current generation, Generation Y, those "entitled, narcissists who still live with their parents", according to Keith Wagstaff. From complimentary to derisive, countless writers have deemed it their duty to predict exactly what this generation will add or (as most reports warn) detract from our current society. But the truth is, nothing has been said about the "Me, me, me generation" that hasn't been said about every generation before them.

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Posted by: Amanda Schnieders
on October 30, 2013
Ewing Kauffman: A Founder's Legacy

In the month of September, we remember the birthday of our founder Ewing Marion Kauffman. From humble beginnings, Mr. Kauffman knew the fruits of hard work could change a person's journey through life. He believed the combination of an entrepreneurial ambition and an unconquerable determination could affect the economic welfare of a country - one entrepreneur at a time.

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Posted by: Amanda Schnieders
on September 17, 2013

Twitter Updates

  • RT @BobLitan: The #FCC is simply recognizing the obvious, faster lanes cost more money, true everywhere else in our society: http://t.co/Y…
  • @WarbyParker co-founders wanted their company to be disruptive and challenge convention. Job well done. http://t.co/mm9jtWMLY3 @KauffmanFDN
  • To our new friends in Colorado Springs - thanks for these memories! http://t.co/hF42Prmmbx @PrentissEarl03 @NTOTelegraph @jasonlcampbell
  • We've come a long way in just two years. 1 Million Cups: http://t.co/h3ZRN01XlE @kauffmanfdn
  • @APPLEOFFIClAL What is the point of 'Ready to Play in X minutes' when it bounces up and down and up again!? #meaningless #AppleTV

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