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Startup Weekend SWBay Fash Tech

2/15/2013 5:00 PM - 2/17/2013 9:00 PM

Do you love fashion+technology? Are you ready to start a company? SF Fashtech is organizing a Startup Weekend with Sugar Inc. and Westfield Labs. Fashtech Forward is 54-hour event at Westfield Labs in San Francisco -that’s right, in the middle of the San Francisco retail scene - located in the stylish Yerba Buena neighborhood. We’re bringing together talented startup enthusiasts to spend the weekend building mobile, web, and software companies focused on the intersection of fashion+technology across a range of areas limited only by entrepreneur imagination: ecommerce, publishing, small and medium retail business services, tools for designers or stylists, consumer products, social media or social commerce. You name it, everyone is welcome! Even better, participants will have the opportunity hear, work, and pitch to all-start leaders in the fashtech space. Top teams will win special prizes for being awesome!

This is your chance!

Ecommerce? Publishing? Bloggers? Social Media? Community? Recommerce? Launch a new Brand? Mobile? Gaming? Design?

Create your dream company with unprecedented access to the leaders at the intersection of fashion+technology.



-Two one-hour meetings per team with Brian Sugar, CEO at POPSUGAR

-Two one-hour meetings per team with executives of your choice at POPSUGAR (flexibility for help on finances, marketing, business development, engineering, etc)

-Exclusive one-on-one with Chief Digital Officer of Westfield Labs Kevin McKenzie: 2 hours of a mentoring time


-ShopStyle API. POPSUGAR will provide an introduction and support for developers to leverage the ShopStyle API. Prizes to be announced for the best use of the ShopStyle API.

Friday, Feb 15

5:00PM Introduction to POPSUGAR API by Arthur Cinader

6:30pm Registration Starts

7:00pm Dinner & Networking

7:20PM Welcome & Speakers: SFFT Welcome

7:25pm Welcome & Speakers: Brian Sugar Speaks

7:40pm Pitches Start

9:00pm Attendees vote for the top ideas

9:15pm Teams start forming and discussing ideas

10:00pm Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

7:25 Brian Sugar Speaks

Saturday, Feb 16

9:00am Arrive, simple breakfast & coffee

9:30am Teams formed and setting up workspace for the weekend

12:00pm Lunch

1:00pm Call for needs & skills

2:00pm Coaches help teams one-on-one. They are here to help!

6:30pm Dinner

7:30pm Mid weekend check-in, status reports, call for help

10:00pm Finished for the day. You may stay and work as late as the venue will allow

Sunday, Feb 17

9:00am Arrive, simple breakfast & coffee

10:00am Call for help (this is self motivated, so don’t be shy)

12:00pm Lunch

12:30pm Coaches arrive… ASK QUESTIONS

3:00pm Gut check. Start prepping for presentations

4:00pm Dinner


7:30pm Judging & awards

8:30pm Wrapup

9:00pm Go home!

Learn More: Startup Weekend SWBay Fash Tech

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