RSS Events Feeds

Startup Weekend Transmedia

2/1/2013 6:00 PM - 2/3/2013 9:00 PM

Event Details

Ever wondered what Don Draper does when the episode is over? Most likely, he goes home, gets some sleep, goes back to work, drinks whisky... Until the next episode. But we'll never know for sure unless there is some way for us, as an audience, to access the Mad Men storyworld outside of the TV screen. Imagine if you could extend a story beyond the TV screen or the pages of a book... Well, that's transmedia right there. Startup Weekend Transmedia is a new kind of Startup Weekend, at the crossroads of storytelling and technology. Instead of building startups, we build prototypes of cross-platform stories and experiences. Come craft richer stories with us!

— Trans…What? —

Transmedia is a storytelling technique that consists in building a multi-platform brand or story, by designing universe that unfolds across multiple mediums. Each platform or medium tells a standalone narrative, but all are coordinated to serve the same consistent storyworld. The purpose of transmedia is to create immersive and (most of the time) interactive experiences, through the alliance of storytelling and technology.

— No talk, all action!

With Startup Weekend Transmedia, we are bringing the tech culture of collaboration, hacking and prototyping to the creative and media industries. We’ll be using transmedia techniques, storytelling tools, production software, new media platforms and open source content to build multi-platform stories and immersive experiences.

— The Challenge —

“The City”

At Startup Weekend Transmedia, participants will team up to create a transmedia project illustrating the topic “The City”. From fiction to non-fiction, documentaries, games, ARGs, theater pieces, films, treasure hunts, all genres are welcome!

Multiple platforms

Projects have to unfold across a minimum of 3 different media platforms or mediums. One of these platforms supporting the story has to be a physical interface or object of the City. Look around you, be creative! Sidewalks, buildings, billboards, bus stops, cabs, storefronts, shop windows, all the cement, glass, those display screens and human beings – all are potential surfaces and interfaces to enter a story, interact with a fictional universe, create an immersive experience. In other words, hack the City, have fun!

You’ve got help!

Participants will be given access to a Transmedia Toolbox featuring cutting edge tools, software and media platforms they are encouraged to use to develop their projects.

Skilled mentors will be available to provide teams with advice throughout the event.

— And the winner is… —

The judging criteria include

1. The story/the experience Is it compelling?

2. Functioning prototype What can you show us?

3. Business pitch Is it viable?

— Who can join? —

From creatives to technologists, all talents are welcome!

This event is brought to you by Transmedia SF, a group dedicated to make San Francisco an epicenter of transmedia production, education and development. To know more about Transmedia SF events, stay tuned on Eventbrite!


Feb 1

6:30pm Registration Starts

7:00pm Dinner & Networking

7:20pm Welcome & Speakers

7:30pm Pitches Start

9:00pm Attendees vote for the top ideas

9:15pm Teams start forming and discussing ideas

10:00pm Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow


Feb 2

9:00am Arrive, simple breakfast & coffee

9:30am Teams formed and setting up workspace for the weekend

12:00pm Lunch

1:00pm Call for needs & skills

2:00pm Coaches help teams one-on-one. They are here to help!

6:30pm Dinner

7:30pm Mid weekend check-in, status reports, call for help

10:00pm Finished for the day. You may stay and work as late as the venue will allow


Feb 3

9:00am Arrive, simple breakfast & coffee

10:00am Call for help (this is self motivated, so don’t be shy)

12:00pm Lunch

12:30pm Coaches arrive… ASK QUESTIONS

3:00pm Gut check. Start prepping for presentations

4:00pm Dinner


7:30pm Judging & awards

8:30pm Wrapup

9:00pm Go home!

For all event details, visit


Startup Weekend Crew

Refund Policy: No refunds will be granted within 7 days of the event if food and drink have already been ordered. Apologies for any inconvenience this may cause.

About Startup Weekend: Startup Weekends are 54-hour events designed to provide superior experiential education for technical and non-technical entrepreneurs. Beginning with Friday night pitches and continuing through brainstorming, business plan development, and basic prototype creation, Startup Weekends culminate in Sunday night demos and presentations. Participants create working startups during the event and are able to collaborate with like-minded individuals outside of their daily networks. All teams hear talks by industry leaders and receive valuable feedback from local entrepreneurials. The weekend is centered around action, innovation, and education. Whether you are looking for feedback on a idea, a co-founder, specific skill sets, or a team to help you execute, Startup Weekends are the perfect environment in which to test your idea and take the first steps towards launching your own startup.

Learn More: Startup Weekend Transmedia

Events Map

Email Newsletters

Want to be up-to-date with the latest news and updates from To subscribe, just give us your email address below; you'll choose which e-newsletters you'd like to receive on the next screen.