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Ecommerce anno 2013

1/30/2013 8:15 AM - 12:00 PM

How do you sell products in a digital market that is technology driven and controlled by the consumption patterns constantly changing?

Come to a free breakfast meeting and hear what it takes to be successful in e-commerce in 2013. We have put together an exciting program that covers both trends, case studies and hands-on examples to give you an overview of what's important now and in the future. With annual growth rates of around 15% and consumers trading for almost 50 billion kroner, e-commerce is not just an option but a must-have.

We take e-commerce in the center with four relevant posts from EPiServer and Valtechs own experts. The dialogue will be followed by a debate among the attendees, as well met!

The breakfast meeting will take place at our office in Aarhus, located Værkmestergade 13 - close to Aarhus Train Station.


Get an insight into the key trends in e-commerce, get hands-on ideas from Valtechs experts and get new ideas and learnings from interesting case studies.


The event is aimed at decision-makers for the company's online presence and all who work with e-commerce. Please note that we have limited number of seats.


8.15 to 8.45 Registration and breakfast

8.45 to 8.55 Welcome

v / Morten Sørensen, Business Development Manager, Valtech

8.55 to 9.15 The main e-commerce trends right now

v / Mark Lewis, Digital Strategist, Valtech

E-commerce is developing rapidly and it can be difficult to get an overview of what to focus on. Learn about the most important handful of trends in e-commerce right now and get valuable input to which your company should focus in order to keep up with the fierce competition for consumer favor. How do you address the growing digital needs?

9.15 to 9.35 A foundation for success

v / Lars Lytton Emperor, Country Manager, EPiServer

Success with online sales requires a solid foundation. High conversion rates will include the user experience on both sides of the 'store' function optimally. EPiServer is a strong bid for an integrated CMS and e-commerce platform to manage both the website and webshop. Hear how EPiServer watching developments in e-commerce and the requirements it imposes on systems behind.

9.35 to 9.55 Pause

9.55 to 10.20 How to convert your traffic into kunder (presentations in English)

w / James Stern, Digital Mark Teer, Valtech

Two of the must important KPIs in e-commerce are bounce and conversion rates. Get practical rådgivning on how bounce rates ska (and ska not) be used as a key metric botheration in terms of visitor acquisition and digital marketing effectiveness. How do you raise the conversion rate by working with analytics to target the Most Valuable visitors? New challenges att face many e-commerce sites som marketing attribution and device proliferation blir også Addressed.

10.20 to 10.45 How to build a modern e-commerce solution

v / René Balslev, Team Owner, Valtech

Experience the newly developed e-commerce solution to Mogens Daarbak A / S - one of the largest overall supplier of office supplies, with more than 16,000 products and services on the shelf. The business-critical solution is integrated to existing ERP, PIM and CRM systems. What have we learned during the project, and what criteria should ensure the solution's success?

10.45 to 11.10 Q & A and rounding

We put up for discussion and sharing of views. All four speakers will be present during the debate.

11.10 to 11.40 Networking and light lunch

Valtech serves a light lunch and there will be opportunity to discuss the contributions of the other participants. There will also be an opportunity for 1:1 conversations with Valtechs consultants.

After the event we will upload the day's presentations on our blog .

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