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Startup Weekend NYC Mobile

1/25/2013 6:30 PM - 1/27/2013 9:00 PM

Ever wondered what it takes to be an entrepreneur?

The professional and personal challenges, the high and lows, the failures and the success?

Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs with over 400 past events in 100 countries around the world in 2011.

The non-profit organization is headquartered in Seattle, Washington but Startup Weekend organizers and facilitators can be found in over 200 cities around the world. From Mongolia to South Africa to London to Brazil, people around the globe are coming together for weekend long workshops to pitch ideas, form teams, and start companies.

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.

Whether entrepreneurs found companies, find a cofounder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups. If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life!


FRI 25

•6:30pm Registration Starts

•7:00pm Dinner & Networking

•7:20pm Welcome & Speakers

•8:00pm Pitches Start

•9:00pm Attendees vote for the top ideas

•9:15pm Teams start forming and discussing ideas

•10:00pm Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

SAT 26

•9:00am Arrive, simple breakfast & coffee

•9:30am Teams formed and setting up workspace for the weekend

•12:00pm Lunch

•1:00pm Call for needs & skills

•2:00pm Coaches help teams one-on-one. They are here to help!

•6:30pm Dinner

•7:30pm Mid weekend check-in, status reports, call for help

•10:00pm Finished for the day. You may stay and work as late as the venue will allow

SUN 27

•9:00am Arrive, simple breakfast & coffee

•10:00am Call for help (this is self motivated, so don’t be shy)

•12:00pm Lunch

•12:30pm Coaches arrive… ASK QUESTIONS

•3:00pm Gut check. Start prepping for presentations

•4:00pm Dinner


•7:30pm Judging & awards

•8:30pm Wrapup

•9:00pm Go home!


Kelly Eidson | Co-Founder and Head of Product, Moveline

**Kelly is the co-founder of Moveline, a TechStars NYC company that helps people who are moving get organized, compare prices, and hire movers they can trust. On the team, she leads product UX and marketing and spends as much time gathering feedback from customers and movers as possible. She loves experimenting with user testing methods and sharing techniques with other designers and founders. Before founding Moveline, she worked in ad agencies developing content strategy and product concepts for brands like Mizuno and Shiner Beer. When she’s not working, she’s probably traveling to Seattle or running.


Alec Andronikov

**Alec is a serial entrepreneur helping realize the future of scalable digital technologies. Previously, Alec was the CEO and founder of MoVoxx, a leading mobile advertising company. MoVoxx was acquired by Adenyo, resulting in an acquisition by Motricity (NASDAQ: MOTR) for $150mm. Prior to MoVoxx, Alec founded inFreeDA – a free 411 advertiser-sponsored directory assistance service that was acquired by AT&T (NYSE: T). Prior to inFreeDA, Alec worked as an investment banker at JPMorgan’s media and telecommunications leveraged finance group. Alec is a limited partner/advisor at Eniac Ventures and Naya Ventures. He is also an advisor to Hearst Corporation on mobile investments. Alec graduated with a double Honors degree in Economics and Business Administration at the Haas School of Business from the University of California, Berkeley.

Veronika Sonsev | CEO & Founder,

**Veronika Sonsev is the CEO and Founder of, a company that provides social commerce technology to retailers and brands. She is also a Cofounder of Women in Wireless and the WIM Accelerator. In her 12-year career as a business development and strategy executive for AOL and Jumptap, Veronika has built new business lines, developed strategic partnerships and launched international markets. Veronika earned an MBA from The Wharton School of the University of Pennsylvania and a BA in Economics from American University. Follow her on Twitter @vsonsev @insparq.

Mike Dudas | Google Mobile Commerce

**Mike Dudas is Emerging Platform Lead for Google Mobile Commerce, including Wallet, Offers and Shopping. He manages relationships with large merchants, CPGs and technology providers to ensure the successful roll out of Google's mobile commerce products. Mike is an experienced technology and advertising executive, having worked in business development, strategy and M&A at The Walt Disney Company, MTV Networks and TargetSpot, a leading online ad network. Mike has an MBA from the Kellogg School of Management and a BA from Stanford University.

Learn More: Startup Weekend NYC Mobile

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