RSS Events Feeds

Raising StartUp Capital

7/10/2013 6:00 PM - 8:00 PM


One of the most critical issues facing entrepreneurs is deciding if and when it makes sense to raise outside capital. Access to capital cannot only help accelerate product development and sales, but in many cases, partnering with the right investors can influence the trajectory of a business. This series will help students understand term sheets, initial rounds of investment, and how to retain value and control. We’ll also discuss what to do with that money once you have it so you can create exit opportunities and potential for future funding.




Wednesday, 10 July, 6 – 7:30 pm

Session I - Raising Startup Capital

Determine capital requirements and whether outside funding is appropriate

Learn to identify and approach potential investors

Discover the pros and cons of raising funds from angels vs venture capitalists

See what methodologies to use in determining valuation and terms

Explore the value of accelerators as a source of capital and leverage

Understand the emerging role of online crowd-funding platforms



Wednesday, 17 July, 6 – 7:30 pm

Session II - Negotiating the Term Sheet

Review the standard components of a term sheet

Learn how valuations are determined, and how pricing can be maximized

Understand the role of investor mix in influencing deal pricing and structure

See how dividends, liquidation preferences and anti-dilution rights impact the "effective" valuation of a startup

Hear about protective provisions typically sought by outside investors

Learn best practices in establishing governance



Wednesday, 24 July, 6 – 7:30 pm

Session III - Use of Proceeds: Achieving Capital Efficiency

Cover the typical cost structure for a software startup, and how that may vary by industry and customer segment

Review fixed costs, variables costs and operating leverage

Discuss economic and strategic trade-offs associated with building a technology team vs outsourcing

Discover best practices associated with customer acquisition and retention

Learn how to assess the merits of raising additional rounds of capital

Tap into alternative, non-equity sources of capital


Arie Abecassis

Venture Partner,

DreamIt Ventures

As a founder of AppStori, and a Venture Partner at DreamIt Ventures, Arie spends most of his waking day (and probably a portion of some sleepless nights) turning ideas into reality and plans into action.

Arie has worked closely with a number of amazing founders and companies, including SeatGeek, Adaptly, BiznessApps and MAZ Digital. In addition to spending time with the General Assembly community, every now and then, Arie contributes his thoughts on the state of technology and entrepreneurship in various tech blogs.


Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Learn More: Raising StartUp Capital

Events Map

Email Newsletters

Want to be up-to-date with the latest news and updates from To subscribe, just give us your email address below; you'll choose which e-newsletters you'd like to receive on the next screen.