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What is this User Experience

7/12/2013 5:00 PM - 7:00 PM


As people become more advanced users and technology continues to rapidly evolve, providing a positive user experience will become even more critical to achieving organizational goals. The term user experience is being shouted from the rooftops, but what does it all really mean? And how do you talk about it without sounding like an idiot?

User Experience is an exciting wave of transformation that effects many verticals, jobs and businesses. In this 101 level class we will explore this buzz-worthy concept and break it down into meaningful, actionable bits.

Why a user's experience matters

What makes an experience "good"

How to understand users

The specialities within User Experience

This is an ideal 101 class for someone who has heard the term UX and maybe even understand the basics, but is not sure what it really means to them. Developers, Business People and Designers may especially benefit from this survey of a rapidly developing field.


Think about user experience as related to your role and business

Understand the basic process and tools to create great user experience design

Hold your own in a conversation about the importance of the user's experience in business decisions




Abby Covert

Independent Information Architect

Abby Covert is an information architect in New York City. She has a proven track record in managing user-centric practices in a variety of creative environments. In 2009, she started on a journey to help create a user-experience planning practice for Draftfcb Chicago, a global integrated advertising agency. During her time as Director of Strategic Planning in User Experience she was able to instill into the organization a user-focused directive and process across channels including mobile, social and eCommerce. Her clients included among others Nike, IHOP, Sharpie, JELL-O, Prismacolor, Expo Markers, Valspar, KMART, Taco Bell, KFC, State Farm and The United States Postal Service. For her efforts she was listed on the Direct Marketing Associations list of 30 under 30 in 2011.


Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Learn More: What is this User Experience

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