RSS Events Feeds

Persuasive Psychology for Interactive Design 2 days training

5/27/2013 - 5/28/2013


If you’re looking to design more engaging digital technologies and want quick results, then this course is for you. Over two days, Brian Cugelman, PhD will show you how to design more engaging websites, social media profiles, mobile apps, and online ads.

During the course, Brian will introduce you to the key principle of persuasive design, using clear visual examples, and hands-on exercises to reinforce your understanding and new skills. Offering a blend of scientific principles, concrete examples, and practical exercises, you will get on the fast-track toward designing technologies that are more engaging.

Why you should attend

Design more engaging websites, social profiles, mobile apps, or online ads

Save time and money by starting your next project with a list of scientifically validated design principles

Save even more time by using wireframe templates based on popular persuasive strategies

Improve your existing technologies or campaigns by auditing your persuasive architecture and identifying missing success factors

Reverse engineer the key persuasion factors that make your competitors’ technologies successful. Then build something better.

Obtain exclusive persuasive design resources and tools to gain a competitive advantage

Course content

MODULE 1: Change and persuasion

MODULE 2: Influencing people, communities and markets

MODULE 3: Processes of change

MODULE 4: Interacting with technology

MODULE 5: Communicating in cyberspace

MODULE 6: Evidence-based behavioural design

MODULE 7: The persuasive design toolkit: ingredients

MODULE 8: Learning to identify persuasive ingredients (hands-on exercise)

MODULE 9: The persuasive design toolkit: recipes

MODULE 10: Learning to identify persuasive recipes (exercise)

MODULE 11: Building evidence-based creative briefs

MODULE 12: Implementing evidence-based creative briefs

MODULE 13: Using research to learn what works

MODULE 14: From strategic thinking to implementation (exercise)

Who will benefit from this course

This course is designed for professionals who want quick guidance based on scientific evidence and industry best practices. This course is ideally suited to:

Digital marketers and strategists

Interactive designers

Web and mobile developers

Technology entrepreneurs

What you will be able to do

By the end of this course, you will be able to:

Identify the key factors that make digital technologies persuasive

Critically assess your existing technologies and identify opportunities to make them more engaging

Develop evidence-based creative briefs, helping you better manage the transition between engagement science and artful practice

Design evidence-based health behaviour change technologies and digital campaigns

Reverse engineer the ‘secret sauce’ of your competitors’ digital technologies

Build persuasive architectures for key behavioural goals, products, and target audiences

Explain why one design is better or worse than another, in terms of its potential impact on users

Run experiments to rapidly fine-tune your designs

Obtain exclusive resources

By participating, you will gain access to the Persuasive Design Toolkit, including:

The persuasive design checklist

Templates of persuasive architectures

Persuasive wireframes for a range of digital technologies

Hard science made simple

To make science easy to understand and apply, Brian has boiled-down decades of scientific research into a simple cookbook of persuasive design. You will first learn the key persuasive ingredients: scientifically validated influence principles. Then you will study popular recipes: scientific persuasion theories. Finally, you will learn how to identify the ‘secret sauce’ behind interactive technologies: the psychological architectures that lie behind the world’s top sites and apps.

Tailored to your needs

All participants will be invited to complete a needs assessment, to ensure the content is relevant. Also, you will be invited to bring a project of your choosing, so that by the end of the course, you can walk away with new thinking, strategies, and blueprints.


This is an intermediate level course. Participants must already possess a basic understanding of online technology and interactive design.


Our next two courses will take place at CSI Annex, 720 Bathurst Street, Room 1, Toronto, Canada.

27-28 May 9:00-5:00

1-2 June 9:00-5:00

Save $50 by registering early.

Secure your spot and save $50 with our early bird discount. There are only 14 spaces and our last course sold out.

Learn More: Persuasive Psychology for Interactive Design 2 days training

Events Map

Email Newsletters

Want to be up-to-date with the latest news and updates from To subscribe, just give us your email address below; you'll choose which e-newsletters you'd like to receive on the next screen.