RSS Events Feeds

ABEBAO Startessential Reflections on a communication strategy

11/12/2013 2:00 PM - 5:00 PM

Start'essential - Reflections on a communication strategy

Subscribe to this event


20euros - free module if you have a voucher ABE

Language of the event:



One of the hardest things when undertaking a new project is to achieve the set. Give it meaning, not only in his head but also in that of others. This is the challenge of good communication. So where to start?

In this module, we will hold a joint reflection on the fundamentals of a communication strategy:

What objectives should serve?

Who are their target audiences?

What messages deliver?

What financial and operational resources to spend?

And after?


The objective of this session is to:

equip you so that you can plan the major milestones in your communication plan and align your strategic objectives,

stimulate your thinking about your own approach to communication,

allow you to convert the faster possible theoretical concepts contained in relevant and practical decisions,

share experiences, in confidence between participants, and flesh out and test their skills from others.

The module is powered by a specialist in corporate communications to ensure that its global experience to the needs expressed by the participants. Many practical examples will complement the theoretical bases.

Profile moderator

Manuela Hollanders is an economist, consultant, journalist (The Echo) and portrait painter, specializing in strategic communication. In 20 years of career, she has approached more than 600 companies from various backgrounds: Belgian or international SME niche multinationals, start-ups or "old ladies" ... She has spent thousands of hours to read, listen, decipher , analyze, question the information explicitly or implicitly transmitted before returning the essential narrative form. Today, through Tell it helps companies have a fair picture of themselves, to express and preserve their value over time. His support is based on a strong network of contacts in the field of communication and entrepreneurial world.

How to register?

To participate, you must register via the form available online . Participation costs 20 €.

For organizational reasons, the number of participants is limited to 30 people. For questions about the organization of this meeting, please contact Nathalie Dillens -, 02/422.52.04.

Note that this seminar is part of a cycle specifically for the entrepreneur. 's Start'essentials: the essence of entrepreneurship offer six thematic modules on entrepreneurship. This cycle is an initiative of the Department of Information and Networks EBA. The department educates, informs and directs Brussels entrepreneurs. Operator Service in 1819, it facilitates access to support structures starters in the Brussels-Capital Region. To find out what are the actors of the network, click here . These actors, specialized in training organizations offer entrepreneurs formulas that allow them to develop their skills so sharp. For more information, visit their websites: ICHEC-PME , Solvay Entrepreneurs , SME Training Area ...


Brussels Enterprise Agency

Tour & Taxis (2nd floor)

Av du Port 86C

1000 Brussels

Learn More: ABEBAO Startessential Reflections on a communication strategy

Events Map

Email Newsletters

Want to be up-to-date with the latest news and updates from To subscribe, just give us your email address below; you'll choose which e-newsletters you'd like to receive on the next screen.