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How do you drive user engagement by creating habits Nir Eyal explains

11/13/2013 6:00 PM - 9:00 PM

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies like Twitter, Facebook, Pinterest and others create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users?

Featured Guest: Nir Eyal, Habit Design Researcher and Blogger,

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two companies since 2003 and has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. Nir is also an advisor to several Bay Area start-ups and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at, Nir is a contributing writer for Forbes, TechCrunch, Business Insider, and Psychology Today.

Hosted by: Ryan Hoover, Director of Product, PlayHaven & Creator, Startup Edition

Ryan Hoover is the Director of Product at PlayHaven, the leading business engine for mobile games, and Creator of Startup Edition, a newsletter of weekly wisdom from successful founders, designers, and hackers. Ryan shares his insights on startups and product design on his blog with essays featured in Forbes, PandoDaily, and Fast Company.


• 6:00 - Networking, Food & Drink

• 6:45 - Three Cool Hacks

• 7:00 - Fireside Chat

• 8:00 - More Networking


$20 Early Bird - $25 General Admission - $30 Last Minute

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