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1 Million Cups Tulsa idefi Group LLC and Owlpal

4/9/2014 9:00 AM - 10:00 AM

idefi Group LLC

idefi is a platform where brands create competitions to win products or services through social networking. idefi utilizes a new, patent pending process called "click to win." Consumers compete by sharing a branded interactive widget via social media. Each time this widget is clicked (or shared) it increases their chance to win while also spreading the brand's message. In a nutshell: Brands create competitions; consumers compete via social media, the brand's message goes "viral".


Owlpal is a mobile health solution for the surveillance of nocturnal asthma in children. The product will function as an iOS and Android application, using acoustic technology to monitor wheezing, coughing, and labored breathing in children as they sleep. The annual direct medical cost of pediatric asthma has been estimated at roughly $2.8 billion in the U.S., a burden that Owlpal’s detective and predictive capabilities can significantly lessen.

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