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The Power of Employment Branding How to Do it and Why it is Important

1/21/2014 10:00 AM - 11:00 AM

Overview : Branding is for customers and prospects, right? In fact, your employees can be your most powerful brand ambassadors. A strong internal employment brand makes it easier to recruit and retain your targeted top talent. Log onto this webinar to learn how to develop your internal employment brand: how to align it with your external customer brand, and how to get HR and marketing working together to develop a powerful communication plan that will reduce your costs of both employee recruitment and turnover.

In addition, join us to learn how to drive the activities that will enhance employee engagement, productivity, and commitment to your corporate mission. We will share best practices from what we have learned from developing employee directed marketing and communications for some of the top companies in the world today.

Areas Covered in the Session:

Build the power of an employment brand: What it means to your potential candidates and your existing internal audience

Target diverse audiences, such as Millennials, through your employment brand

Align your external brand architecture with your internal brand

Enhance commitment and behaviour change through employee communication

Design an integrated brand-driven talent management strategy

Create a related employee value proposition for both attracting and retaining talent

Evaluate the current health of your organization's employment brand

Measure the effectiveness of your employment brand

We will also cover your questions

Who Will Benefit:

Marketing Professionals

HR Professionals




Head of Marketing




Russel Stuart

Phone: 1800-385-1627

Fax: 302-288-6884


Learn More: The Power of Employment Branding How to Do it and Why it is Important

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