The Power of Employment Branding How to Do it and Why it is Important
Overview : Branding is for customers and prospects, right? In fact, your employees can be your most powerful brand ambassadors. A strong internal employment brand makes it easier to recruit and retain your targeted top talent. Log onto this webinar to learn how to develop your internal employment brand: how to align it with your external customer brand, and how to get HR and marketing working together to develop a powerful communication plan that will reduce your costs of both employee recruitment and turnover.
In addition, join us to learn how to drive the activities that will enhance employee engagement, productivity, and commitment to your corporate mission. We will share best practices from what we have learned from developing employee directed marketing and communications for some of the top companies in the world today.
Areas Covered in the Session:
Build the power of an employment brand: What it means to your potential candidates and your existing internal audience
Target diverse audiences, such as Millennials, through your employment brand
Align your external brand architecture with your internal brand
Enhance commitment and behaviour change through employee communication
Design an integrated brand-driven talent management strategy
Create a related employee value proposition for both attracting and retaining talent
Evaluate the current health of your organization's employment brand
Measure the effectiveness of your employment brand
We will also cover your questions
Who Will Benefit:
Head of Marketing
Learn More: The Power of Employment Branding How to Do it and Why it is Important