Founders School Blog

Twitter Chat Recap: Why Measuring Goals is Vital to Your Marketing Strategy

Starting with a random array of marketing tactics is never a good idea, no matter how free or exciting the tools are. Diving into marketing without understanding your niche in the market or where your competition stands in comparison could end up costing you greatly down the line.

on September 30, 2015
How to Market Your Startup

After you've worked countless hours fleshing out your idea, validating your market assumptions, and talking to your customers, it's time to launch your business. Your biggest focus now: How do I get the word out?

on September 22, 2015
Turning Customer Profiles Into Content Strategies

Before you even begin to think about marketing to your customers, you have to understand what they care about and what information will be interesting to them. Trying any tactics before this is irresponsible for your company.

on September 21, 2015
What Kind of Co-Founder Am I?

Once you decide to start a company, the next biggest decision can be whether to go at it solo or to find a co-founder. There are pros and cons to both choices, but it might help to understand a little more about your own ambitions before you decide.

on September 14, 2015
'How I Made My First Prototype'

Turning an idea into reality can be a daunting task for entrepreneurs. Where do you even begin with creating a prototype? Sometimes, you need only look as far as your bathroom.

on September 01, 2015
How to Conquer Your Fear of Cold Calling

When just starting a business, the only person you have to sell your idea, product or service is you.

on August 31, 2015
Active Pursuit Proves Key in Finding Your Startup Community [Twitter Chat Recap]

This month's #MillennialTrep Twitter chat with the U.S. Small Business Administration on "Finding Your Community" was full of advice about how to break into the entrepreneurship ecosystem, whether that be in your state, city or right outside your door.

on August 26, 2015
Three Ways to Smooth Out the Co-Founding Process

Co-founding a company is a lot like a marriage. There are good times and bad, but you're often in it for the long haul together, so be prepared to fight and makeup accordingly.

on August 24, 2015
The Smart CEO: Deciphering Which Type of Investor Your Company Needs

In the third installment of our 'Smart CEO' series with Brad Feld, we discuss the most important thing to remember when choosing an investor, and why entrepreneurs tend to waste their time looking for funding in all the wrong places.

on August 17, 2015
How Do You Find Your Startup Community?

Grinding away on an idea or starting a new business can often leave an entrepreneur feeling isolated and detached from the physical and mental support and resources needed to further an idea or venture.

on August 17, 2015