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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
The on-boarding of staff members can be confusing to newcomers. Yet, this is a time when most employees build important relationships-- friendships, in fact, that can double the chances of those new employees being satisfied at work. In excerpts from his recent book "Vital Friends", author Tom Rath shares suggestions for both formal and informal orientation processes.
This tool will help entrepreneurs describe their products or services in terms of their features and benefits.
This article provides a helpful list of commonly used terms in the technology and entrepreneurship realm, including barriers to entry, discounted net present value, and the long tail.
As the world becomes flatter, we realize the role that culture and connectivity play in the development of our business models and social networks. Danah Boyd gives us an interesting look at how these elements play into the proliferation of online communities, and how the rules of engagement for these new businesses are also models of behavior and execution for other areas of the entrepreneur's life.
Attracting, identifying, training and retaining leadership talent is key to a high-performance organization. With globalization, leading is much more complex process than simple project management. Different situations will require different leadership styles, a compelling vision, and the ability to reason in the face of ambiguity.
Having your company run like a well-oiled machine may not be enough. A company is not a machine, but a living entity. For true organizational alignment, a company needs to understand its sense of self, its values, and how it is perceived in the marketplace. Initiatives coming from a company's core values when matched to customer values have a better chance for success.
Podtech's director of corporate media strategy, Jeremiah Owyang, shares his thoughts on the "practical approach" to listening to the marketplace. He provides an outline of a five-step process to integrate corporate marketing strategies into the blogosphere, and methods to develop prospect/customer trust and credibility.
This tool guides entrepreneurs through a simple checklist to help identify intellectual property and to develop action steps to begin protecing it.
This tool will help entrepreneurs consider and identify the marketing activities that should be incorporated into the their marketing plan.
This helpful chart identifies the advantages and disadvantages of the primary forms of media marketing--newspapers, magazines, television, infomercials, radio, and Internet.
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