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Entrepreneurs

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When Bad Loans Happen to Good Entrepreneurs
Gershun Martha
8/1/1999
Article Resource
Summary:

Accepting a loan from the most respectable source of business financing--namely a commercial bank--is a mistake for some entrepreneurs, argues the author, who recounts the tale of her company's demise subsequent to her signing a bank loan with overly stringent terms. She includes four pointers that can help you flag loans likely to go bad.

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Listen, Probe, Touch: When Entrepreneurs Sell to Customers as Individuals
Corlett Scott
10/1/1999
Article Resource
Summary:

As what is known as one-to-one marketing takes hold, entrepreneurs must take the measure of customers as individuals and provide precisely what each customer craves--or risk extinction. The author advises consumer-oriented businesses to listen, probe, and touch, gathering information about each potential buyer, asking open-ended questions, and keeping in contact on a regular basis.

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Marketing One-to-One
Buksbaum Lisa
10/1/1999
Article Resource
Summary:

Never underestimate the power of a strong and authentic personal connection with another person, especially in the context of business. Why is a one-to-one relationship so gripping and powerful? Precisely because it is unexpected, it is very welcome.

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Everything That Happens Is a "Take"
Amos Wally
5/1/2000
Article Resource
Summary:

When you get out there thinking you're the most important member of the team, you're headed for failure, says Wally Amos. The founder of Famous Amos Cookies found out the hard way that you can't just indulge your whims and let the chocolate chips fall where they may. How he developed a spiritual understanding, recovered his good name and started a new, more successful company serves as a great recipe for other entrepreneurs.

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A Trademark Tale
Hron Frederic
6/12/2000
Article Resource
Summary:

A company's name is a major intangible asset--but even a federal trademark may not be enough to protect it. This entrepreneur, owner of a media services business, discovered the difficulty in defending his intellectual property against a competitor with deeper pockets. Although he expected to win his case, the prohibitive cost of going to trial led instead to a settlement.

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Accounting Ex Nihilo
Martin Dr David E
6/26/2000
Article Resource
Summary:

Obtaining financing to commercialize intellectual property is tricky, because intangible assets may have value independently of the business built upon them. In a dot-com world where knowledge is currency, cost and revenue are no longer adequate measures of value. Inventor David Martin's business is soaring on the wings of software that factors new elements into the equation for putting a price on intellectual property.

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Creating and Realizing the Value of a Business
Hankin R N
7/17/2000
Article Resource
Summary:

Businesses become more valuable when they have certain characteristics that add up to strategic advantages in the marketplace. Regardless of a company's ultimate objective--growth, acquisition or IPO--its owners can create, maximize and sustain value by driving it toward those characteristics. A management consultant explains the tools of his trade and reminds readers that price and value are not identical. Some factors, such as growth, are industry-specific, which is why new-economy companies and their stocks are fetching such extraordinary prices.

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Mighty Mouse in the Market
Drakeman Donald L
7/24/2000
Article Resource
Summary:

A cutting-edge biotech company using transgenic mice to produce treatments for life-threatening diseases can spend years working hard toward a sensible business goal before seeing real profits. Still, when its stock soars 4000 percent in one year, investors sit up and take notice. Under the circumstances, a strategic plan and statistical models go a long way toward keeping the real value of the business in perspective.

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It's All About Access
Koplovitz Kay
10/1/2000
Article Resource
Summary:

Kay Koplovitz saw few peers in broadcasting when she negotiated national cable rights to major-league sports as the founder of USA Networks. Today, as chair of the National Women's Business Council, she's working to help other entrepreneurial women form the networks they need to gain access to financing. To make sure more doors open wider, women's venture-capital forums and investment clubs are building strategic connections, providing money and changing the way lenders keep score. Still, says Koplovitz, there's more to accomplish in the coming years.

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There Should Never Be a Limit
Hesse Susan D
10/23/2000
Article Resource
Summary:

Sue Hesse left a corporate career and started her own business so she could cut down on her travel schedule and raise her children. By the time she sold it to spend more time with them, she had learned that even in an old-fashioned industry, numbers could outweigh gender. Performance-based incentive compensation turned out to be the strategy that propelled her and other women forward. Getting support from other entrepreneurs, male or female, is her other key to success.

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