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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
For entrepreneurial ventures to compete with larger competitors, creative publicity and inventive viral marketing campaigns are among some tactics that can be used. Building a brand requires a compelling story and solid leadership.
In this podcast, entrepreneur and marketing expert, Seth Godin, shares thoughts on social media and influencing in the marketplace. His stance is that psychographics have displaced the importance of planning based on demographics. Remaining in close contact with the market, providing customers with choices that matter to them, and guiding them towards possibilities they haven't yet imagined are three suggestions elaborated upon.
To have next-generation leaders within growth businesses, mentoring is a proven method of developing staff for succession. The process creates an environment which can lead to higher levels of profitability, employee retention, increased revenue, and job satisfaction.
Controversy continues over whether or not the performance review process is an effective tool for motivating and improving employee performance. Yet many entrepreneurs make the assumption that the evaluation process will lead to a better-performing organization. Too often, the purpose of employee reviews is unclear -- to both leadership and the employee -- and training in the process is generally not provided.
This tool is a sample legal agreement covering terms for confidentiality and invention assignment, including non-competition and power of attorney rules.
This article suggests that there are five key relationships that entrepreneurs running growth companies should work on developing: relationships with customers, employees, vendors, bankers, and mentors.
This tool is a sample legal agreement covering the issuance of phantom stock or stock that is based on a company's internal performance and reward measurements.
This article covers one of the key elements needed to take a startup to scale. And that's making sure you assemble a top team that understands business frugality (e.g., foregoing high salaries early on for equity).
This tool will help entrepreneurs review their primary marketing strategies, selecting those that will be a high priority throughout the next two to six months.
Above and beyond a job description, which describes the essential functions and the tasks to be done, the performance standard defines how well each function or task must be performed.
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