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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Learn how a clearly defined brand identity can help build your business, even in the face of fierce competition.
At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.
This serial entrepreneur shares the story of how she came to understand the importance of recruiting experienced entrepreneurs to her board of directors. In one instance a new director advised her to hold off accepting an offer for her company, enabling the company to grow and gain value for potential sale later.
L.P.I. Consumer Products makes and distributes patented ShaveMate all-in-one razors that feature shaving cream dispensed from the handle.
As Buck Knives, Inc., celebrated a century in business, it also faced a cash crunch that was putting it out of business. CEO CJ Buck shares how his team took dramatic action (including moving the company from Southern California to northern Idaho) to fend off high-quality global competitors and to turn the historic and highly regarded company around with its own version of the Toyota Production System (TPS).
This brief but insightful article offers five guidelines to help decide if an alliance would help your company, as well as someone else's. Partnering can provide immediate access to technology, distribution, and other infrastructure without the time and expense of in-house development.
Budgeting, forecasting, and projecting mean fundamentally the same thing--estimating future amounts based on information you already know.
Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.
The founders of a provider of outsourced information technology services advise that entrepreneurial companies maximize trust with vendors.
This tool helps you develop the intangible aspects of your company's brand--a collection of feelings and perceptions about quality, image, lifestyle and status.
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