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Entrepreneurs

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Burn Your Business Plan!
Gumpert David E
1/20/2003
Article Resource
Summary:

A business plan isn't as useful for raising financing as the prevailing entrepreneurial wisdom holds, argues the founder of an Internet marketing concern. Instead, focus on building the business and the money will follow.

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After the Start Up
Goncalves Gabriel
2/1/2003
Article Resource
Summary:

An entrepreneurial company just past the start up stage faces the issue of how to find customers for its product or service, price it right and get the word out, writes the founder of a software company and also a previous business. Meeting the challenges of phase two sets the stage for substantial growth, the author says.

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Innovation: the Challenge of Continual Newness
2/3/2003
Summary:

Innovation, as a means to foster company growth, is subject to the same threats that face anything new or different, says the author. The challenge is to create a structure that fosters innovation.

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Pursuing Venture Capital
Link William J
4/1/2003
Article Resource
Summary:

Entrepreneurs seeking venture capital - a major source of funding for growth - need to approach these investors as both sellers of their company's future and buyers of financing services, writes a venture capitalist and former entrepreneur, who provides a targeted plan for addressing each.

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Collecting Well: Whose Money Is It Anyway?
Green Leonard Altman John
4/20/2003
Article Resource
Summary:

Entrepreneurs are apt to happen upon found money by more skillfully

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Making an Equal Partnership Work
Lish Sandy Spivak Wendy
5/22/2003
Article Resource
Summary:

The co-founders of a public relations and events-management firm discuss the role of negotiation in enabling them to operate as equal partners. Balance, trust and skills are necessary for the give-and-take involved, and the authors provide suggestions for achieving that.

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Building the Creative Company
Lebesch Jeff
6/1/2003
Article Resource
Summary:

Creativity is all about finding innovative solutions to difficult problems, says an engineer who did just that to build what is now the country's fifth largest craft brewery. The article looks at how that principle applies to manufacturing, management, marketing and product development.

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The Legal Aspects of Protecting Ideas and Creativity
Sherman Andrew J
6/1/2003
Article Resource
Summary:

Creativity is the emotional lifeblood of entrepreneurship. Without creativity, thousands of companies would not have been launched. However, it is an element of entrepreneurial life that isn't easy to safeguard under the law.

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Using Creativity to Stand Out in a Competitive Marketplace
Vernon Lillian
6/22/2003
Article Resource
Summary:

Marketing creatively will enable entrepreneurial retailers to prosper in difficult or changing times, writes the founder of a venerable direct marketing company. The author offers examples of creative marketing from the company's half century in business.

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Planning and Alignment: Six Essential Processes for Growth
Matthews Jana
9/1/2003
Article Resource
Summary:

The author, Jana Matthews, asserts that without policies and procedures, business growth becomes much harder to achieve. If you want to grow, you (the entrepreneur) have to stop doing everything yourself.

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