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Entrepreneurs : Article

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Creating a Brand
FastTrac
3/20/2007
Article Resource
Summary:

Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.

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Defining the Operational Goal
FastTrac
3/20/2007
Article Resource
Summary:

Whether you are looking at improving how you currently run your business or planning significant expansion, the operations of your business are critical to your success.

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Entrepreneurial Study Habits
FastTrac
3/20/2007
Article Resource
Summary:

You can not be creative in a vacuum. Understanding your industry and marketplace requires consistent study habits.

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Introduction to Primary Research
FastTrac
3/20/2007
Article Resource
Summary:

Although sometimes costly and time-consuming, conducting your own primary research can deliver specific results that are usually the most timely and relevant to your business.

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Marketplace Research
FastTrac
3/20/2007
Article Resource
Summary:

Finding and using market information to anticipate customer demands can provide invaluable business growth information.

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The Elevator Pitch
FastTrac
3/20/2007
Article Resource
Summary:

When asked about your business, you need to have a quick and compelling answer ready--you need an elevator pitch. This article discusses the important aspects of developing and delivering your elevator pitch.

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Understanding Market Research
FastTrac
3/20/2007
Article Resource
Summary:

Whether you are designing marketing campaigns, buying an existing business, or expanding into new markets, information provided through marketing research is essential to making successful decisions.

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Value Proposition
FastTrac
3/20/2007
Article Resource
Summary:

This article discusses the benefits of having a clear, compelling value proposition and provides guidelines to creating this statement that will compel customers to buy your products or services.

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Cash Flow: Internal Sources
FastTrac
3/12/2007
Article Resource
Summary:

This article discusses the advantages and disadvantages of obtaining needed cash through internal sources. It also discusses specific sources that typically provide internal cash.

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Leading Change
FastTrac
3/12/2007
Article Resource
Summary:

As the entrepreneur, you have to give your support to change efforts, whether you are the project champion or not. This article will help you communicate your support widely and regularly, providing resources and time to help the effort succeed.

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