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Handling Online Customer Feedback
Zeltzer Alysa Villafranco John
9/1/2006
Article Resource
Summary:

This article provides ideas on how you can respond to online customer feedback (especially when it's anonymous) to protect your company's reputation and to bolster your online marketing strategy.

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Entrepreneurial Thought Leader Speaker Series
Yock Paul
1/22/2003
VideoSeries Resource
Summary:

Paul G. Yock, M.D. is the Martha Meier Weiland Professor of Medicine and Professor of Mechanical Engineering, by courtesy. Dr. Yock is Co-Chair of Stanford's new Department of Bioengineering and Director of the Stanford Program in Biodesign. Dr. Yock is a Stanford cardiologist internationally known for his work in inventing, developing and testing new devices, including the Rapid Exchange balloon angioplasty system, which is the dominant angioplasty system in use worldwide. Yock also invented a Doppler-guided hypodermic needle system, the Smart Needle and P-D Access. Dr. Yock is Director of the Center for Research in Cardiovascular Interventions, a Stanford facility that develops and tests new technologies in cardiovascular medicine. The focus of Dr. Yock's research program is the field of intravascular ultrasound. He authored the fundamental patents for intravascular ultrasound imaging and founded Cardiovascular Imaging Systems, now a division of Boston Scientific resulting from a 1994 acquisition for over $100M. In 1998 Dr. Yock developed a new interdepartmental and inter-school program at Stanford, the Medical Device Network (MDN). MDN helps stimulate and guide the process of biomedical technology innovation within the University. Recently MDN has been expanded under Dr. Yock's leadership into a broader research and educational initiative, the Stanford Program in Biodesign. MDN is now BDN, the Biodesign Network. The primary mission of Biodesign is to promote the invention and implementation of new health technologies through interdisciplinary research and education at the frontiers of engineering and the biomedical sciences.

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Entrepreneurial Thought Leader Speaker Series
Worthington Gajus
3/7/2004
VideoSeries Resource
Summary:

Before co-founding Fluidigm, as Mycometrix, Mr. Worthington held a variety of engineering, operations and marketing positions at Actel Corporation, which designs, develops and markets field programmable gate arrays (FPGAs) and associated design and development software and programming hardware. Mr. Worthington served in several departments during his tenure at Actel, including product engineering, R&D engineering management, program management, product planning, and strategic marketing. His last position at Actel was Director, Strategic Marketing and Product Planning. Mr. Worthington received his undergraduate degree in Physics and a Masters degree in Electrical Engineering from Stanford University.

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Entrepreneurial Thought Leader Speaker Series
Wirt Ken
2/3/2004
VideoSeries Resource
Summary:

As senior vice president, Worldwide Marketing, Ken is responsible for all palmOne marketing activities, including product marketing. Prior to joining the company, Ken was the founder and chief executive officer of Riffage.com, a venture capital-funded music media company backed by Mayfield Fund, Bertelsmann and AOL. The management team he recruited built Riffage into a popular music site on the Internet, with 1 million unique visitors per month, signing major sponsors including Sony, Sega, Lipton's and Telocity. Before founding his own company, Ken was vice president of corporate marketing for Diamond Multimedia Systems, a leading PC peripherals company, where he managed all worldwide marketing functions, tech support, customer service and Internet marketing. Ken also led the introduction of the Rio portable MP3 player, which established the MP3 market and maintains a leading share today after the entry of Sony, Compaq, Philips, Samsung and Intel, among others. Previously, Ken headed marketing for Apple Computer's PIE (personal interactive electronics) division, overseeing all Newton marketing programs. Ken also has held key marketing roles at NEC Technologies, Cognitive Systems and Atari. He holds a master of business administration degree from Stanford University and an undergraduate degree from the University of Michigan.

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Entrepreneurial Thought Leaders Speaker Series
Winblad Ann
2/25/2004
VideoSeries Resource
Summary:

Ann Winblad is the co-founding Partner of Hummer Winblad Venture Partners. She is a well-known and respected software industry entrepreneur and technology leader. Her background and experience have been chronicled in many national business and trade publications. Ann has over 25 years of experience in the software industry. She began her career as a systems programmer at the Federal Reserve Bank. In 1976 Ann co-founded Open Systems, Inc., a top selling accounting software company, with a $500 investment. She operated Open Systems profitably for six years and then sold it for over $15 million. Prior to co-founding Hummer Winblad Venture Partners, Ann served as a strategy consultant for prestigious clients such as IBM, Microsoft, Price Waterhouse, and numerous start-ups. In addition, Ann has co-authored the book Object-Oriented Software and has written articles for numerous publications. Ann received a BA in mathematics and in business administration, as well as an MA in education and international economics from the University of St. Thomas, St. Paul, Minnesota. Ann also has an honorary Doctorate of Laws from the University of St. Thomas. Ann has served as a Director of start-up and public companies and currently serves as a director of Intacct, The Knot, Voltage Security, Krillion and Mulesource. She is also a member of the Board of Trustees of the University of St. Thomas and is an advisor to numerous entrepreneur groups.

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A Virtual Route to a High-Quality Brand
Williams John
3/1/2007
Article Resource
Summary:

The foundation of your company's brand is its logo. John Williams, creator of the original "do-it-yourself" logo Web site, explains how to create online a quality logo that can help build your brand quickly and inexpensively.

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Entrepreneurial Thought Leaders Lecture
Wilcox Ken
3/5/2008
VideoSeries Resource
Summary:

Ken Wilcox is president and CEO of SVB Financial Group. Since January 2000, when he took on the role, Wilcox has successfully pursued a strategy of expansion and diversification, while remaining focused on the company's core niches of technology, life sciences, private equity and premium wineries. Wilcox joined Silicon Valley Bank in 1990 when he co-founded the company's East Coast Technology Division. In this role, Wilcox managed the first regional office of Silicon Valley Bank and was responsible for all lending activity east of the Mississippi River. Upon promotion to chief banking officer in 1997, Wilcox moved from Massachusetts to California and became president and CEO within four years. Prior to joining Silicon Valley Bank, Wilcox spent two years as a member of the Technology Lending Group with the Bank of New England and five years at Shawmut Bank in Boston. Prior to his banking career, Wilcox was a professor of German at The University of North Carolina at Chapel Hill. Wilcox received a bachelor's degree in German studies from Oakland University and a Ph.D. in German Studies from The Ohio State University. He also earned a master's of business administration from Harvard Business School. Wilcox is a member of the board of directors of the Federal Reserve Bank of San Francisco and the Silicon Valley Leadership Group.

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Entrepreneurial Thought Leader Lecture
Westly Steve
5/20/2009
VideoSeries Resource
Summary:

Steve Westly is the Founder and a Managing Partner of the Westly Group. He formerly served as the Controller and Chief Fiscal Officer of the state of California - the world's sixth largest economy. As Controller, he chaired the State Lands Commission and served on 63 other boards and commissions, including CalPERS and CalSTRS, the nation's two largest public pension funds, which together invest more than $350 billion. During his four-year term, Westly spearheaded innovative tax programs that helped close the State's budget deficit and also led an effort to commit more than $1 billion to clean technology investments. Before running for office, Westly helped guide the online auction company eBay through its period of most rapid growth, serving as the Senior Vice President of Marketing, Business Development, M&A and International. Westly helped bring eBay to Europe and Asia and developed the marketing and acquisition strategies that paved the path for the firm's exponential growth. He began his career in Washington, D.C., first working on Capitol Hill and later in the Office of Conservation and Solar at the U.S. Department of Energy. Westly returned to California to become special assistant to the President of the California Public Utilities Commission. While there, he published two books on alternative energy and the utilities. He?s also held senior positions at Sprint Communications, Netcom, and WhoWhere?. Westly holds a bachelor's degree from Stanford University and an MBA from Stanford's Graduate School of Business, where he served on the faculty for five years. He and his wife, Anita, run the Westly Foundation, which provides education and health care services for children and underserved communities throughout California.

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How to Conduct Fundamental Market Research
Warner Bill
4/1/2007
Article Resource
Summary:

Completely understanding your market allows you to confidently approach any customer, potential partner, or investor. This entrepreneur and angel investor outlines a five-step process for knowing breadth and depth of the market landscape.

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Questions to Answer When Analyzing Competition
Warner Bill
4/1/2007
Article Resource
Summary:

Your basic business strategy and product plan needs to be rooted in an understanding of what it takes beat the competition. To do so, this author says you must have a realistic understanding of what you are up against, and he lays out a method to do smart market research.

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