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Marketing and Sales

98 results found

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Three ways to look at a startup's total addressable market
Pogorelc Deanna
6/28/2012
Blog Resource
Summary:

Determining the total addressable market is an important step for early-stage startups. Here are three ways to do it.

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PR for an early-stage company: When do you need it?
Pogorelc Deanna
1/5/2012
Blog Resource
Summary:

Publicity is good for an early-stage company, but you shouldn't be pumping lots of dollars into public relations for your new healthcare business. Read more about the right time to hire a PR agency.

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How to expand your startup overseas
OConnell Brian
10/4/2011
Blog Resource
Summary:

Going global is on the wish list of many U.S. entrepreneurs, especially given the sour American economy. But how to go about it? One leading venture capitalist offers some clues.

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Pharma reps changing how they sell
Vinluan Frank
9/19/2011
Blog Resource
Summary:

Pharma reps at GSK are selling their products in a new way. The emphasis is more on communicating a drug's benefits and risks than trying to sell as much as possible. Read more about this change in approach to sales.

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A New Vision for Capital Markets
Silbert Barry
4/13/2011
Audio Resource
Summary:

SecondMarket Founder and CEO Barry Silbert thinks his online marketplace for trading alternative assets can play an important role in creating a new model for capital markets. In this lecture, Silbert explains his personal path into entrepreneurship and describes the current growth of his firm, which has drawn attention for trading private stock in companies such as Facebook and Twitter. Silbert also offers reasons for why he thinks current public markets are broken and his vision of a new way forward.

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Export Basics - China
7/22/2010
Summary:

China Business Information Center including News, Events, Trade Leads and Success Stories

Go To Source (www.export.gov)
Find a Local Office
7/22/2010
Summary:

Allows export minded entrepreneurs to find local CS office for consultation and market research

Go To Source (www.buyusa.gov)
Guide to Online Market Research
7/22/2010
File Resource
Summary:

This research guide is filled with tools, including databases, trade publications, and more to assist entrepreneurs as they study a potential market--customers, demographics, competitors, trends, and more.

Download
Now Presenting
11/8/2007
Summary:

Effectively customizing your sales presentations is pivotal in engaging your audience and closing the deal. Author and marketing expert Barry Farber shares several tips on how to make your next pitch memorable for all the right reasons.

Go To Source (www.entrepreneur.com)
Sell It!
11/8/2007
Summary:

Whether it's niche-marketing, international sales, online transactions, or making cold calls, the sales process is the lifeblood of business. Here is a compilation of sixteen brief but informative articles to boost your sales results.

Go To Source (www.entrepreneur.com)

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