to page content
to site navigation
The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Much of the good business information is hidden in "the invisible Web," the 80 percent of the Internet not accessible to popular search engines. Good news: there are free and low-cost ways to access business information online. This article includes valuable Web sites to visit when you need information for your business or strategic planning.
Understanding your industry, competitors, and customers is necessary for any entrepreneur. Primary research helps gather specific data, but secondary market research is also helpful. This article outlines fundamental, secondary research resources, which are either accessible online or at your local library.
Businesses should strive to project their image in all components of their marketing strategy, including advertisements, printed media, customer services, location, and more.
This tool and sample provides a systematic way to expand a marketing strategy into specific tactics and activities for implementation.
Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.
Are you the voice of your business? A blog can be your chance to interact on a regular and direct basis with your customers. Plus, it can drive more business in your direction.
The foundation of your company's brand is its logo. John Williams, creator of the original "do-it-yourself" logo Web site, explains how to create online a quality logo that can help build your brand quickly and inexpensively.
Developing niche markets can be a successful marketing technique as it can save resources, time, and money.
This tool will help entrepreneurs review potential marketing objectives and select appropriate objectives to focus on immediately.
Developing effective marketing strategies can be the difference in the success of roughly equal products and services.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.