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Marketing and Sales

218 results found

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Ten Focus Group Tips
Ueng Grace W
4/1/2007
Article Resource
Summary:

Market research results can help an entrepreneur change company behavior. To that end, this author recommends a ten-step plan for tapping the power of focus groups to conduct research that is immediately actionable.

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Using the Internet for Market Research
Richter Sam
4/1/2007
Article Resource
Summary:

Much of the good business information is hidden in "the invisible Web," the 80 percent of the Internet not accessible to popular search engines. Good news: there are free and low-cost ways to access business information online. This article includes valuable Web sites to visit when you need information for your business or strategic planning.

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Creating a Brand
FastTrac
3/20/2007
Article Resource
Summary:

Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.

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Creating a Brand: Components
FastTrac
3/20/2007
Article Resource
Summary:

Businesses should strive to project their image in all components of their marketing strategy, including advertisements, printed media, customer services, location, and more.

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The Marketing Map
3/20/2007
File Resource
Summary:

This tool and sample provides a systematic way to expand a marketing strategy into specific tactics and activities for implementation.

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Five Reasons Why You Should Blog for Your Business
3/9/2007
Summary:

Are you the voice of your business? A blog can be your chance to interact on a regular and direct basis with your customers. Plus, it can drive more business in your direction.

Go To Source (blog.inc.com)
A Virtual Route to a High-Quality Brand
Williams John
3/1/2007
Article Resource
Summary:

The foundation of your company's brand is its logo. John Williams, creator of the original "do-it-yourself" logo Web site, explains how to create online a quality logo that can help build your brand quickly and inexpensively.

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Developing Niched Markets
FastTrac
2/8/2007
Article Resource
Summary:

Developing niche markets can be a successful marketing technique as it can save resources, time, and money.

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Marketing Objectives Worksheet
2/6/2007
File Resource
Summary:

This tool will help entrepreneurs review potential marketing objectives and select appropriate objectives to focus on immediately.

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The Importance of Marketing
FastTrac
2/6/2007
Article Resource
Summary:

Developing effective marketing strategies can be the difference in the success of roughly equal products and services.

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