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Marketing and Sales

218 results found

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Sales Strategies
1/25/2007
File Resource
Summary:

Sales strategies can change from year to year depending upon your competitive environment, goals, and resources. This article compares internal and external sales teams.

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Small is the New Big
1/25/2007
Summary:

In this podcast, entrepreneur and marketing expert, Seth Godin, shares thoughts on social media and influencing in the marketplace. His stance is that psychographics have displaced the importance of planning based on demographics. Remaining in close contact with the market, providing customers with choices that matter to them, and guiding them towards possibilities they haven't yet imagined are three suggestions elaborated upon.

Go To Source (www.podtech.net)
Using Branding to Increase Sales
FastTrac
1/25/2007
Article Resource
Summary:

This article discusses one of the most effective market strategies for any company, creating a company brand.

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Venture Capitalist's Success Using Social Media
1/25/2007
Summary:

San Francisco-based VC, Pascal Levensohn, discusses his use of blogging to establish a connection with entrepreneurs starting new businesses by sharing more than just best practices for venture backed companies. The spiritual and philosophical nature of his blog has created an affinity with his audience and a substantial impact on his business.

Go To Source (www.podtech.net)
Visibility Tactics
FastTrac
1/25/2007
Article Resource
Summary:

This article reviews traditional marketing activities as well as marketing on the Internet.

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Features and Benefits Worksheet
1/22/2007
File Resource
Summary:

This tool will help entrepreneurs describe their products or services in terms of their features and benefits.

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Marketing Activities Checklist
1/22/2007
File Resource
Summary:

This tool will help entrepreneurs consider and identify the marketing activities that should be incorporated into the their marketing plan.

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Media Marketing Comparison Chart
1/22/2007
File Resource
Summary:

This helpful chart identifies the advantages and disadvantages of the primary forms of media marketing--newspapers, magazines, television, infomercials, radio, and Internet.

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Small Company, Big Brand
1/19/2007
Summary:

For entrepreneurial ventures to compete with larger competitors, creative publicity and inventive viral marketing campaigns are among some tactics that can be used. Building a brand requires a compelling story and solid leadership.

Go To Source (www.businessweek.com)
Marketing Evaluation
FastTrac
1/18/2007
Article Resource
Summary:

This article provides ideas on how to track the effectiveness of your marketing activities.

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