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Marketing and Sales

218 results found

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Understanding the Basics of Expanding Your Business Abroad
Sherman Andrew J Levine David J
4/1/2004
Article Resource
Summary:

When developing a strategic plan to launch an international business program, growing companies must consider the potential barriers and adjustments they might need to make to their products and services.

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Finding Your Leg Up With a Niche Product
Blakely Sara
4/8/2004
Article Resource
Summary:

Attention-grabbing tactics for niche products include providing snappy names and packaging, placing cold calls, and befriending the media in an effort to win PR, says the founder of a specialty women's hosiery company.

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Strategies for Carving Your Niche in a Specialty Business
Seyfert Valorie
4/15/2004
Article Resource
Summary:

Carving a niche in a specialty business entails listening to customers for specific needs and becoming known in the industry as an expert or insider, says the cofounder of a broker-dealer that serves credit unions.

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Using Databases for Effective Specialty Marketing
Gupta Vinod
4/22/2004
Article Resource
Summary:

Databases are an essential tool for matching buyers and sellers for specialty products and services, says the founder of the nation's largest database company servicing small businesses.

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Entrepreneurs, Manage Your Global Growth
Herwick Rebecca
5/8/2004
Article Resource
Summary:

Global growth is essential for entrepreneurial companies but must be managed to overcome challenges such as language barriers and tax-related paperwork, says the founder of a Harley-Davidson licensee.

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Pricing Products and Services
6/4/2004
Summary:

The following tool will guide you through the process of pricing your products and services, including conducting market research, reviewing pricing models, and determining if prices are profitable.

Go To Source (www.regions.com)
Leveraging Entrepreneurial Talent to Build Distribution
Goncalves Gabriel
8/1/2004
Article Resource
Summary:

The founder of a software company explains that turning to independent entrepreneurial talent to sell products enables faster growth at a more reasonable cost.

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Low Cost Marketing Tactics for Small Businesses
Kupper Bruce
1/8/2005
Article Resource
Summary:

A small business with a limited budget can set up a Web site, promote, and even advertise to keep marketing affordable, says the founder of a publicly traded communications agency.

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Entrepreneurial Marketing Person to Person
Sheets Mary Ellen
1/15/2005
Article Resource
Summary:

Giving back to the community-and engaging one-on-one with charitable operatives, the press, and other local constituencies-enables small businesses to increase exposure at little cost, says the founder of a national moving franchiser.

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Ten Steps for Successful Entrepreneurial Online Marketing
Harroch Richard D
1/22/2005
Article Resource
Summary:

Online marketing is essential for small businesses on a budget, says an Internet entrepreneur and attorney, who offers 10 tips for getting it right.

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