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Marketing and Sales

293 results found

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New World Orders
10/1/2005
Summary:

This article in "Minnesota Technology" magazine provides stories of several entrepreneurs who pursued global sales strategies when homeland sales were lagging.

Go To Source (www.minnesotatechnology.org)
One Market at a Time
10/1/2005
Summary:

Dan Elenbaas, CEO and chairman of Amaze Entertainment, explains the strategy that led his company to expand into lucrative Asian markets.

Go To Source (www.businessweek.com)
Competitor Intelligence
11/1/2005
Summary:

This resource discusses what defines competitive intelligence, the process of penetrating the veil of business secrecy, ethics and legalities, do's and don'ts, and assembling your team.

Go To Source (www.fuld.com)
Internet Intelligence Index
11/1/2005
Summary:

Competitive Intelligence Guide: Internet Intelligence Index - Links to over 600 intelligence-related Internet sites, covering everything from macro-economic data to individual patent and stock quote information.

Go To Source (www.fuld.com)
101 Questions Every Company Should Ask Before Going International
8/7/2006
Summary:

Going international requires careful thought and planning. This article poses a set of questions (by category) for entrepreneurs to answer to prepare them for going abroad for customers and sales. Questions include market and channel issues, product translation and localization, and IP protection.

Go To Source (theyorkgroup.com)
The Customer Experience Methodology
9/1/2006
Summary:

Going straight to customers and understanding their life experiences is key to structuring Web sites that meet your marketing objectives. The Customer Experience Methodology identifies unmet needs of online customers and outlines improvements for generating measurable results.

Go To Source (www.creativegood.com)
To Blog or Not to Blog? Let Your Corporature Culture Decide
10/5/2006
File Resource
Summary:

Julie Atherton, a communications expert at Hill and Knowlton, discusses the pros and cons of whether corporations should adopt blogging as a communications tool. She notes a corporation's ultimate decision on blogging should be based on knowing its own culture and how that culture is perceived by its customers.

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Features and Benefits Worksheet
1/22/2007
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Summary:

This tool will help entrepreneurs describe their products or services in terms of their features and benefits.

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How to Implement a Corporate Social Media Strategy
1/25/2007
Summary:

Podtech's director of corporate media strategy, Jeremiah Owyang, shares his thoughts on the "practical approach" to listening to the marketplace. He provides an outline of a five-step process to integrate corporate marketing strategies into the blogosphere, and methods to develop prospect/customer trust and credibility.

Go To Source (www.podtech.net)
Marketing Activities Checklist
1/22/2007
File Resource
Summary:

This tool will help entrepreneurs consider and identify the marketing activities that should be incorporated into the their marketing plan.

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