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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Competitive Intelligence Guide: Internet Intelligence Index - Links to over 600 intelligence-related Internet sites, covering everything from macro-economic data to individual patent and stock quote information.
This resource discusses what defines competitive intelligence, the process of penetrating the veil of business secrecy, ethics and legalities, do's and don'ts, and assembling your team.
This research guide is filled with tools, including databases, trade publications, and more to assist entrepreneurs as they study a potential market--customers, demographics, competitors, trends, and more.
Allows export minded entrepreneurs to find local CS office for consultation and market research
China Business Information Center including News, Events, Trade Leads and Success Stories
Julie Atherton, a communications expert at Hill and Knowlton, discusses the pros and cons of whether corporations should adopt blogging as a communications tool. She notes a corporation's ultimate decision on blogging should be based on knowing its own culture and how that culture is perceived by its customers.
Going straight to customers and understanding their life experiences is key to structuring Web sites that meet your marketing objectives. The Customer Experience Methodology identifies unmet needs of online customers and outlines improvements for generating measurable results.
Going international requires careful thought and planning. This article poses a set of questions (by category) for entrepreneurs to answer to prepare them for going abroad for customers and sales. Questions include market and channel issues, product translation and localization, and IP protection.
Understanding market competition is an integral part of establishing a viable business strategy. Used for both short- and long-term purposes, business intelligence can inform decisions related to pricing, advertising, marketing, and branding. Public and private resources, as well as professional research services, are profiled here. And there are several additional links for you to gather competitive intelligence on competitive intelligence.
Sales forecasts made by salespeople are usually overoptimistic and often inaccurate. This article offers the basic processes and thinking behind successful forecasting systems that rely on history instead of hope.
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