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Marketing and Sales

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Biotech companies should expect a few ethical issues in drug development
Pogorelc Deanna
5/3/2012
Blog Resource
Summary:

Biotech companies can expect to encounter a few ethical dilemmas with clinical trials and marketing. Read about ethical issues in drug development.

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Book Preview: Word of Mouth Marketing by Andy Sernovitz
10/4/2007
Summary:

Using barbers to promote prostate cancer treatments? Giving cabbies free rooms to boost occupancy rates at a hotel? These ideas are word-of-mouth marketing at its best. And there are plenty more, including ones you dream up for your company.

Go To Source (blog.guykawasaki.com)
Breaking into the Trade Game: A Small Business Guide
10/1/2005
Summary:

This all-inclusive Trade Guide, created by the U.S. Small Business Administration and AT&T, is a must-read if you are considering a global sales strategy.

Go To Source (www.sba.gov)
Bringing the Value Back Into Value Propositions
7/12/2007
Summary:

Vendors who present a large menu of features in an attempt to differentiate their products would do better to emphasize two or three proven points of difference in the value each product delivers. This article is based on research published in the Harvard Business Review.

Go To Source (www.ecommercetimes.com)
Building An Online Brand For Your Startup
Amanda Schnieders
9/12/2013
Blog Resource
Summary:

Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.

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Building Your Brand
6/1/2007
Summary:

This tool helps you develop the intangible aspects of your company's brand--a collection of feelings and perceptions about quality, image, lifestyle and status.

Go To Source (www.regions.com)
Building a Sales Compensation Plan That Works
Smith Jack P
3/30/2006
Article Resource
Summary:

This topic expert provides a step-by-step process for understanding a sales reps' potential for results, their motivation factors, and developing a comp plan that fits those characteristics. Strategy, combined with communication, can help sales reps meet their goals and their companies' profit goals.

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Building medical devices to address global health issues
Parmar Arundhati
4/17/2012
Blog Resource
Summary:

Making medical devices to solve global health problems can be tougher yet more rewarding than building medical devices for more advanced countries. Read more about how companies can serve both markets.

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CEO stresses importance of lean budget and strong management for funding
11/25/2013
Blog Resource
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Can your company capitalize on the growing healthcare market?
Parmar Arundhati
6/14/2011
Blog Resource
Summary:

A new report says healthcare spending will make up 20 percent of the U.S. economy by 2019. Read more on what kind of companies can take advantage of the growing healthcare business market.

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