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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This helpful chart identifies the advantages and disadvantages of the primary forms of media marketing--newspapers, magazines, television, infomercials, radio, and Internet.
Blogging on behalf of your company and its products can be an effective public relations tool. While some companies, including GM and Sun, have embraced blogging-from CEOs to staff-it's important to provide quality content that focuses more on conversations with customers than pure company promotion.
Sales strategies can change from year to year depending upon your competitive environment, goals, and resources. This article compares internal and external sales teams.
This template offers an easy-to-use format for building a press release in a proper and conventional format and allows users to immediately e-mail press releases to reporters or other media.
For entrepreneurial ventures to compete with larger competitors, creative publicity and inventive viral marketing campaigns are among some tactics that can be used. Building a brand requires a compelling story and solid leadership.
In this podcast, entrepreneur and marketing expert, Seth Godin, shares thoughts on social media and influencing in the marketplace. His stance is that psychographics have displaced the importance of planning based on demographics. Remaining in close contact with the market, providing customers with choices that matter to them, and guiding them towards possibilities they haven't yet imagined are three suggestions elaborated upon.
San Francisco-based VC, Pascal Levensohn, discusses his use of blogging to establish a connection with entrepreneurs starting new businesses by sharing more than just best practices for venture backed companies. The spiritual and philosophical nature of his blog has created an affinity with his audience and a substantial impact on his business.
A sample Sales/Service Process and ideas for developing your own sales process serve as a guide as you plan for sales growth.
The impact of social media is increasingly becoming a part of entrepreneurial strategies for growth. The "Word of Mouth Marketing Association" cautions that disclosure of the firm's relationship with its bloggers should be transparent so that an opinion expressed might be judged more appropriately. Marketers are encouraged to demonstrate honesty of relationship, opinion and identity, as well as to take responsibility for the acts of recruited agents or volunteers.
This tool will help entrepreneurs review potential marketing objectives and select appropriate objectives to focus on immediately.
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