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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.
When developing and marketing products and services, it is critical to clearly understand and communicate the offering's features and benefits.
A sample Sales/Service Process and ideas for developing your own sales process serve as a guide as you plan for sales growth.
For entrepreneurial ventures to compete with larger competitors, creative publicity and inventive viral marketing campaigns are among some tactics that can be used. Building a brand requires a compelling story and solid leadership.
This tool will help entrepreneurs describe their products or services in terms of their features and benefits.
This tool will help entrepreneurs consider and identify the marketing activities that should be incorporated into the their marketing plan.
This helpful chart identifies the advantages and disadvantages of the primary forms of media marketing--newspapers, magazines, television, infomercials, radio, and Internet.
Promoting your products and services is a great way to stay in front of the potential or existing customers and to create interest to buy again.
Sales strategies can change from year to year depending upon your competitive environment, goals, and resources. This article compares internal and external sales teams.
In this podcast, entrepreneur and marketing expert, Seth Godin, shares thoughts on social media and influencing in the marketplace. His stance is that psychographics have displaced the importance of planning based on demographics. Remaining in close contact with the market, providing customers with choices that matter to them, and guiding them towards possibilities they haven't yet imagined are three suggestions elaborated upon.
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