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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
This article discusses one of the most effective market strategies for any company, creating a company brand.
Ray Lane, General Partner at Kleiner Perkins Caufield &amp; Byers and Ron Bloom, CEO of PodShow, describe their relationship in building an online media entertainment company focused on meeting the fast-changing demands of today's web users.
This article reviews the advantages and disadvantages of an external sales method and helps entrepreneurs evaluate the most common types of external sales methods--licensing, existing distribution channels, and sales or manufacturer's representatives.
This article reviews the advantages and disadvantages of an internal sales method and helps entrepreneurs evaluate the most common types of internal sales methods--solo approach, direct sales force, and internet.
This tool will help entrepreneurs review their primary marketing strategies, selecting those that will be a high priority throughout the next two to six months.
Transforming customers from passive buyers to active participants will likely require a shift in marketing strategy for most entrepreneurs. Yet building a community of passionate consumers can be an effective way to create long-term growth and competitive advantage.
The foundation of your company's brand is its logo. John Williams, creator of the original "do-it-yourself" logo Web site, explains how to create online a quality logo that can help build your brand quickly and inexpensively.
Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.
This tool and sample provides a systematic way to expand a marketing strategy into specific tactics and activities for implementation.
Completely understanding your market allows you to confidently approach any customer, potential partner, or investor. This entrepreneur and angel investor outlines a five-step process for knowing breadth and depth of the market landscape.
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