entrepreneurshipresource center

The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.

Marketing and Sales

293 results found

Filter Options
Using Databases for Effective Specialty Marketing
Gupta Vinod
4/22/2004
Article Resource
Summary:

Databases are an essential tool for matching buyers and sellers for specialty products and services, says the founder of the nation's largest database company servicing small businesses.

Read More
Entrepreneurial Thought Leader Speaker Series
Komisar Randy
4/28/2004
VideoSeries Resource
Summary:

Randy Komisar joined Kleiner Perkins Caufield and Byers in 2005 as a partner. For several years prior Randy has partnered with entrepreneurs creating businesses with leading edge technologies. He was a co-founder of Claris Corporation, served as CEO for LucasArts Entertainment and Crystal Dynamics, and acted as a "virtual CEO" for such companies as WebTV, Mirra and GlobalGiving. He was a founding Director of TiVo where he is currently chairman of the Nominating and Governance Committee. Earlier Randy served as CFO of GO Corporation and Senior Counsel for Apple Computer, following a private practice in Technology Law. Randy holds a BA in Economics from Brown University and a JD form Harvard Law School. He is a Consulting Professor of Entrepreneurship at Stanford University and author of the best-selling book The Monk and the Riddle, as well as several articles on leadership and entrepreneurship. Randy frequently speaks here and abroad on such topics.

View Video
Entrepreneurs, Manage Your Global Growth
Herwick Rebecca
5/8/2004
Article Resource
Summary:

Global growth is essential for entrepreneurial companies but must be managed to overcome challenges such as language barriers and tax-related paperwork, says the founder of a Harley-Davidson licensee.

Read More
Pricing Products and Services
6/4/2004
Summary:

The following tool will guide you through the process of pricing your products and services, including conducting market research, reviewing pricing models, and determining if prices are profitable.

Go To Source (www.regions.com)
Leveraging Entrepreneurial Talent to Build Distribution
Goncalves Gabriel
8/1/2004
Article Resource
Summary:

The founder of a software company explains that turning to independent entrepreneurial talent to sell products enables faster growth at a more reasonable cost.

Read More
Entrepreneurial Thought Leader Speaker Series
Kawasaki Guy
10/20/2004
VideoSeries Resource
Summary:

Guy Kawasaki is a founder and Managing Director of Garage Technology Ventures. Prior to this position, he was an Apple Fellow at Apple Computer, Inc. and sits on the board of BitPass Inc. A noted speaker and the founder of various personal computer companies, Guy was one of the individuals responsible for the success of the Macintosh computer. He is also the author of eight books including Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Guy holds a B.A. from Stanford University and a M.B.A. from UCLA, as well as an honorary doctorate from Babson College.

View Video
Entrepreneurial Thought Leader Speaker Series
Verma Vic
11/10/2004
VideoSeries Resource
Summary:

Vic Verma joined Savi Technology in 1990. He previously held the positions of vice president of engineering and chief operating officer at Savi, before becoming president and chief executive officer in 1997. As VP of Engineering, Vic helped design and develop Savi's product offerings, and as COO, he helped negotiate the acquisition of Savi by Texas Instruments in 1995. In 1997, the unit was sold to Raytheon. Vic led the management buyout of Savi from Raytheon in May 1999. He earned a B.S. degree from the Florida Institute of Technology, an M.S.E. degree from the University of Michigan, and an Advanced Engineers degree from Stanford University, all in electrical engineering. He also completed all the coursework and passed the qualifying exam for his Ph.D. candidacy in electrical engineering from Stanford University before leaving to join Savi. In addition, he attended the executive management program for CEOs at Harvard Business School, the AEA Executive Institute at Stanford University, and the Financial Management Program at the University of California-Berkeley. Vic has been granted eight patents and has several other patents pending. In 1994, his DF/Tag product was recognized as the "Most Innovative Technology Developed by a Small Business" by the White House Office of Science and Technology. In 1999, he was the recipient of Florida Institute of Technology's Distinguished Achievement Award.

View Video
Low Cost Marketing Tactics for Small Businesses
Kupper Bruce
1/8/2005
Article Resource
Summary:

A small business with a limited budget can set up a Web site, promote, and even advertise to keep marketing affordable, says the founder of a publicly traded communications agency.

Read More
Entrepreneurial Marketing Person to Person
Sheets Mary Ellen
1/15/2005
Article Resource
Summary:

Giving back to the community-and engaging one-on-one with charitable operatives, the press, and other local constituencies-enables small businesses to increase exposure at little cost, says the founder of a national moving franchiser.

Read More
Ten Steps for Successful Entrepreneurial Online Marketing
Harroch Richard D
1/22/2005
Article Resource
Summary:

Online marketing is essential for small businesses on a budget, says an Internet entrepreneur and attorney, who offers 10 tips for getting it right.

Read More

Search the Resource Center

Stay Connected

Email Newsletter Signup

Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.

Kauffman Founders School
A robust online curriculum for entrepreneurs.
Explore Founders School >



Top of Mind Blog providing the latest in entrepreneurial news.
Go to the TOM Blog >


1 Million Cups
A network of U.S. cities facilitating a weekly entrepreneur education program.  Go to 1 Million Cups >


FastTrac
Whether you are starting or growing a company, FastTrac will help you live your dream at each stage.
Go to FastTrac >

Email Newsletters

Want to be up-to-date with the latest news and updates from Entrepreneurship.org? To subscribe, just give us your email address below; you'll choose which e-newsletters you'd like to receive on the next screen.