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Marketing and Sales

98 results found

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Media Marketing Comparison Chart
1/22/2007
File Resource
Summary:

This helpful chart identifies the advantages and disadvantages of the primary forms of media marketing--newspapers, magazines, television, infomercials, radio, and Internet.

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Medical device startups must show product's economic value
Parmar Arundhati
8/15/2012
Blog Resource
Summary:

Medical device startups must demonstrate a product's economic value as well as its clinical usefulness, say industry leaders. Read more about their advice for new healthcare businesses.

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Monitoring and Controlling Marketing
FastTrac
1/18/2007
Article Resource
Summary:

There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.

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Mutual Respect and the African-American Consumer
Graves Earl G
2/1/1999
Article Resource
Summary:

Earl Graves, the founder and publisher of Black Enterprise Magazine, offers statistical evidence and his own business experience to explain businesses lose out when they dismiss the fact that the African-American consumer is most interested in a product or service's business value, not it's perceived social value. The incorrect assumptions about the African-American market that many businesses make can be corrected through, as Graves has discovered, with persistence and careful explanations of the overwhelmingly positive qualities of the African-American consumer.

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New World Orders
10/1/2005
Summary:

This article in "Minnesota Technology" magazine provides stories of several entrepreneurs who pursued global sales strategies when homeland sales were lagging.

Go To Source (www.minnesotatechnology.org)
Normal is a Commodity
6/8/2007
Summary:

Don't have the big marketing dollars to stand out the way your larger competitors do? Here's a marketing idea that might help: Make your message "a little weird." This small-business blog explains the concept in commonsense terms, acknowledging that it takes guts but emphasizing that the payoff may be well worth it.

Go To Source (www.ducttapemarketing.com)
Now Presenting
11/8/2007
Summary:

Effectively customizing your sales presentations is pivotal in engaging your audience and closing the deal. Author and marketing expert Barry Farber shares several tips on how to make your next pitch memorable for all the right reasons.

Go To Source (www.entrepreneur.com)
One Market at a Time
10/1/2005
Summary:

Dan Elenbaas, CEO and chairman of Amaze Entertainment, explains the strategy that led his company to expand into lucrative Asian markets.

Go To Source (www.businessweek.com)
PR for an early-stage company: When do you need it?
Pogorelc Deanna
1/5/2012
Blog Resource
Summary:

Publicity is good for an early-stage company, but you shouldn't be pumping lots of dollars into public relations for your new healthcare business. Read more about the right time to hire a PR agency.

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PR in Service to Building the Company
Ejabat Mory
1/4/2007
Article Resource
Summary:

If you're building a company for growth, don't ignore public relations but don't overdo it. The author says PR is much more than press releases-it's also about building relationships with investors, industry experts, and reporters to educate them about your product and industry.

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