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Marketing and Sales

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Entrepreneurial Thought Leader Speaker Series
Doerr John
2/2/2005
VideoSeries Resource
Summary:

John Doerr joined Intel in 1974 just as they invented the famous "8080" 8 bit microprocessor. At Intel, he held various engineering, marketing and management assignments, and was one of their top-ranked sales executives. In 1980, he joined Kleiner Perkins Caufield & Byers and sponsored a series of investments including Compaq, Cypress, Intuit, Macromedia, Netscape, Lotus, Millennium Pharmaceuticals, S3, Sun Microsystems, Amazon.com, and Symantec. John was the founding CEO of Silicon Compilers and currently serves on the Board of Directors of Google, Intuit, Amazon.com, Homestore.com, and Sun Microsystems. His privately held company board seats include Good Technology, and Segway. He holds patents for computer memory devices he invented as a design engineer at Monsanto. Recent interests include education, the Internet and biotechnology genomics. John was born one of five children and raised in St. Louis, Missouri. He holds a BS and MS in Electrical Engineering from Rice University and an MBA from the Harvard Graduate School of Business Administration.

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Entrepreneurial Thought Leader Speaker Series
Seligmann Peter
2/16/2005
VideoSeries Resource
Summary:

Peter A. Seligmann is one of today's most dynamic leaders in the global conservation movement, where he has brought innovation and action to the forefront of biodiversity protection for more than 25 years. In 1987, he co-founded Conservation International, and as Chairman and CEO he has positioned CI at the cutting edge of conservation, creating lasting solutions to biodiversity and sustainable development challenges. Seligmann holds a masters degree from Yale University's School of Forestry and Environmental Science and an honorary Doctorate in Science from Michigan State University. In 2001, he was awarded the Order of the Golden Ark from the Netherlands. Seligmann serves on the board of the Wild Salmon Center in Portland, Oregon, and the Mayor's Environmental Council in Washington, D.C. He also serves on several corporate boards, as well as on the advisory councils of the Jackson Hole Land Trust, Ecotrust and other not-for-profit organizations, including the Japanese Keidanren's Nature Conservation Fund. In 2000, President Clinton named him a member of the Enterprise for the Americas Board. Seligmann's work has been featured by ABC's "Nightline," CNN and Fortune Magazine. A strong advocate of building partnerships, Seligmann has forged groundbreaking joint projects between the environmental community and other sectors, including government and industry. In 1998, CI established the Center for Applied Biodiversity Science, and in 2001, the Center for Environmental Leadership in Business. In 2000, CI launched the Critical Ecosystem Partnership Fund in collaboration with the World Bank and the MacArthur Foundation. Under Seligmann's leadership, CI has pioneered conservation tools that are economically sound, scientifically based and culturally sensitive. He has guided CI to become a major international conservation leader, with field offices in more than 30 countries, and major influences

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Entrepreneurial Thought Leader Speaker Series
Hawkins Jeff
5/18/2005
VideoSeries Resource
Summary:

Jeff Hawkins is the Founder of Numenta, but he is also well known as the co-founder of two companies, Palm and Handspring, and as the architect of many computing products, such as the PalmPilot and the Treo smartphone. Throughout his life Hawkins has also had a deep interest in neuroscience and theories of the neocortex. His interest in the brain led him to create the non-profit Redwood Neuroscience Institute (RNI), a scientific organization focused on understanding how the human neocortex processes information. While at RNI, Hawkins developed a theory of neocortex which appeared in his 2004 book, On Intelligence. Along with Dileep George and Donna Dubinsky, Hawkins founded Numenta in 2005 to develop a technology platform derived from his theory. It is his hope that Numenta will play a catalytic role in creating an industry based on this theory and technology. Jeff Hawkins earned his B.S. in electrical engineering from Cornell University in 1979. He was elected to the National Academy of Engineering in 2003.

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Online Marketing for Entrepreneurs: Cracking the Code
Cannon Rich
5/22/2005
Article Resource
Summary:

Entrepreneurs can best harness the marketing potential of the Internet by designing sites that employ tactics such as bundling product offerings, says the founder of a technology company.

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Breaking into the Trade Game: A Small Business Guide
10/1/2005
Summary:

This all-inclusive Trade Guide, created by the U.S. Small Business Administration and AT&T, is a must-read if you are considering a global sales strategy.

Go To Source (www.sba.gov)
Doing Business in Western Europe, Part VI in an occasional series on International Business
10/1/2005
Summary:

This article provides a list of organizations and publications that assist companies ready to do business in Western Europe.

Go To Source (www.va-interactive.com)
Eleven Pitfalls to Avoid in Going Global
Delaney Laurel
10/1/2005
Article Resource
Summary:

Going global takes guts, the author asserts. You have to confront the unknown and make it look easy when it's not.

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New World Orders
10/1/2005
Summary:

This article in "Minnesota Technology" magazine provides stories of several entrepreneurs who pursued global sales strategies when homeland sales were lagging.

Go To Source (www.minnesotatechnology.org)
One Market at a Time
10/1/2005
Summary:

Dan Elenbaas, CEO and chairman of Amaze Entertainment, explains the strategy that led his company to expand into lucrative Asian markets.

Go To Source (www.businessweek.com)
Planning and Launching Your Company's Global Sales Strategy
Bruner Chris
10/1/2005
Article Resource
Summary:

A tremendous amount of coordination, effort, and savvy is necessary to launch a global sales strategy, according to the author.

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