The Entrepreneur'sRESOURCE

Explore the Entrepreneurship.org Resource Center to find resources.  Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.

Marketing and Sales

136 results found

Filter Options
Entrepreneurial Thought Leaders Lecture
Wilcox Ken
3/5/2008
VideoSeries Resource
Summary:

Ken Wilcox is president and CEO of SVB Financial Group. Since January 2000, when he took on the role, Wilcox has successfully pursued a strategy of expansion and diversification, while remaining focused on the company's core niches of technology, life sciences, private equity and premium wineries. Wilcox joined Silicon Valley Bank in 1990 when he co-founded the company's East Coast Technology Division. In this role, Wilcox managed the first regional office of Silicon Valley Bank and was responsible for all lending activity east of the Mississippi River. Upon promotion to chief banking officer in 1997, Wilcox moved from Massachusetts to California and became president and CEO within four years. Prior to joining Silicon Valley Bank, Wilcox spent two years as a member of the Technology Lending Group with the Bank of New England and five years at Shawmut Bank in Boston. Prior to his banking career, Wilcox was a professor of German at The University of North Carolina at Chapel Hill. Wilcox received a bachelor's degree in German studies from Oakland University and a Ph.D. in German Studies from The Ohio State University. He also earned a master's of business administration from Harvard Business School. Wilcox is a member of the board of directors of the Federal Reserve Bank of San Francisco and the Silicon Valley Leadership Group.

View Video
Entrepreneurial Thought Leaders Lecture Series
Li Robin
9/23/2009
VideoSeries Resource
Summary:

Robin Li is the Co-founder, Chairman, and Chief Executive Officer of Baidu, Inc., and oversees the company's overall strategy and business operations. Since founding Baidu in January 2000, Li has turned the company into the largest Chinese search engine, with over 70% market share, and the third largest independent search engine in the world. In 2005, Baidu completed its successful IPO on NASDAQ, and in 2007 it became the first Chinese company to be included in the NASDAQ-100 Index. Prior to Baidu, Li was already regarded as one of the world's top search engine experts. His hyperlink analysis, patented in 1996, is among the inventions that shaped today's search engine technology. Li worked as a staff engineer for Infoseek, a pioneer Internet search engine company, from July 1997 to December 1999, and as a senior consultant for IDD Information Services from May 1994 to June 1997. Robin Li received a Bachelor of Science Degree in Information Management from Peking University in 1991, and a Master of Science Degree in Computer Science from the State University of New York at Buffalo in 1994.

View Video
Entrepreneurial Thought Leaders Lecture Series
Hansson David Heinemeier
1/20/2010
VideoSeries Resource
Summary:

Danish-born David Heinemeier Hansson is the programmer and creator of the popular Ruby on Rails web development framework and the Instiki wiki. He is also a partner at the Web-based software development firm 37signals, based in Chicago. Ruby on Rails provides a "basic development environment" for programmers, according to Wikipedia.org. Based on the programming language Ruby (developed by Japanese programmer Yukihiro Matsumoto in 1995), Ruby on Rails focuses on user interface and "convention over configuration"; meaning, developers can focus on the unique qualities of their Web site or program rather than the building blocks that every application may require. Released in 2004, Ruby on Rails has been incorporated into many applications used by some of the biggest companies, from Twitter to Apple's 2007 release of Mac OS X v.10.5 "Leopard." Aside from his development of Ruby on Rails, Heinemeier Hansson also works as a partner for Web-based software development firm 37signals. Joining the company in 2003, he has helped develop Basecamp, Campfire, Backpack and other Web-based applications. Working in similar ways like Web-based e-mail services like Yahoo! e-mail and Google's Gmail, 37signals hosts a broad range of IT services for companies, including project management to information-sharing. The firm's software has been used by Kellogg's, Sun Microsystems and even Obama '08. Hansson received his bachelor's degree from the Copenhagen Business School in 2005. In that same year, he moved to Chicago and received Hacker of the Year honors for his work on Ruby on Rails from Google and O'Reilly Media. He runs a blog called LoudThinking.com.

View Video
Entrepreneurs, Manage Your Global Growth
Herwick Rebecca
5/8/2004
Article Resource
Summary:

Global growth is essential for entrepreneurial companies but must be managed to overcome challenges such as language barriers and tax-related paperwork, says the founder of a Harley-Davidson licensee.

Read More
Expanding Internationally: Grow As You Go
Curle Robin Lea
5/1/1998
Article Resource
Summary:

Foreign markets enable entrepreneurs to increase revenue and expand markets, according to the author, who took her software company into Europe after only three years.

Read More
Export Basics - China
7/22/2010
Summary:

China Business Information Center including News, Events, Trade Leads and Success Stories

Go To Source (www.export.gov)
External Sales Methods
FastTrac
2/2/2007
Article Resource
Summary:

This article reviews the advantages and disadvantages of an external sales method and helps entrepreneurs evaluate the most common types of external sales methods--licensing, existing distribution channels, and sales or manufacturer's representatives.

Read More
Features and Benefits Worksheet
1/22/2007
File Resource
Summary:

This tool will help entrepreneurs describe their products or services in terms of their features and benefits.

Download
Find a Local Office
7/22/2010
Summary:

Allows export minded entrepreneurs to find local CS office for consultation and market research

Go To Source (www.buyusa.gov)
Finding Your Leg Up With a Niche Product
Blakely Sara
4/8/2004
Article Resource
Summary:

Attention-grabbing tactics for niche products include providing snappy names and packaging, placing cold calls, and befriending the media in an effort to win PR, says the founder of a specialty women's hosiery company.

Read More

Search for Resources

Stay Connected

Email Newsletter Signup

Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.

Kauffman Founders School
A robust online curriculum for entrepreneurs.
Explore Founders School >



A network of U.S. cities facilitating a weekly entrepreneur education program.  Go to 1 Million Cups >


FastTrac
Whether you are starting or growing a company, FastTrac will help you live your dream at each stage.
Get started with FastTrac >

Email Newsletters

Want to be up-to-date with the latest news and updates from Entrepreneurship.org? To subscribe, just give us your email address below; you'll choose which e-newsletters you'd like to receive on the next screen.