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Marketing and Sales

218 results found

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Giving Online Marketing a Greater Share
Topping Chris
9/1/2006
Article Resource
Summary:

In today's e-marketplace, allocating a larger portion of the budget to online marketing pays off for Petals, a silk floral company. The author writes about his company's commitment to using the Internet to positively impact sales.

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Great Compensation Plans Need Great Salespeople
Miller Joe
3/30/2006
Article Resource
Summary:

After many years studying sales organizations and working as a consultant, this entrepreneur offers practical tips for ensuring your sales force and compensation plans are highly effective. His premise: start with a great salesperson and pay them what they are worth. Otherwise, your sales compensation plan won't be worth anything.

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Green Marketing 101
11/1/2007
Summary:

"Going green" is a strategy many organizations are trying to implement, but the marketing processes and language associated with this trend can be elusive. Marketing expert and blogger John Dodds shares his Top 10 list of marketing insights the societally responsible entrepreneur should keep in mind.

Go To Source (makemarketinghistory.blogspot.com)
Guide to Competitive Intelligence (CI)
10/11/2007
Summary:

Understanding market competition is an integral part of establishing a viable business strategy. Used for both short- and long-term purposes, business intelligence can inform decisions related to pricing, advertising, marketing, and branding. Public and private resources, as well as professional research services, are profiled here. And there are several additional links for you to gather competitive intelligence on competitive intelligence.

Go To Source (www.work.com)
Guide to Online Market Research
7/22/2010
File Resource
Summary:

This research guide is filled with tools, including databases, trade publications, and more to assist entrepreneurs as they study a potential market--customers, demographics, competitors, trends, and more.

Download
Guy Kawasaki: Top Ten Lies of Marketers (with bonus)
7/12/2007
Summary:

Guy Kawasaki can't stop with ten, he goes to twelve and then two more. However, at the end he provides the user with a link to a good counter balance, "The Top Ten Truths of Real Marketers."

Go To Source (blog.guykawasaki.com)
Handling Online Customer Feedback
Zeltzer Alysa Villafranco John
9/1/2006
Article Resource
Summary:

This article provides ideas on how you can respond to online customer feedback (especially when it's anonymous) to protect your company's reputation and to bolster your online marketing strategy.

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Health IT startup knocks down barriers with international deal
Glenn Brandon
7/12/2011
Blog Resource
Summary:

An emerging health IT startup in Ohio landed an international deal in Canada that forced it – and gave it a reason – to make its electronic health record software multilingual.

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Healthcare innovations need healthcare business plans, goals to succeed
Suennen Lisa
5/20/2011
Blog Resource
Summary:

Ideas for healthcare innovations abound, but will go nowhere unless entrepreneurs with defined goals and healthcare business plans bring those ideas to life.

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Healthcare innovators' challenges discussed at Medtech Vision healthcare conference
Suennen Lisa
9/28/2011
Blog Resource
Summary:

Being in the healthcare business is getting tougher when it comes to bringing innovative products to market. A recent conference included discussions about some of the challenges that medical innovators are facing today.

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