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Marketing and Sales

136 results found

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The Entrepreneurial Mind: Short-cut to Trouble
8/9/2007
Summary:

Are your startup financials accurate? Odds are they are not, perhaps significantly so, because you have not spent the necessary time and effort forecasting revenues. This article explains why revenues, not expenses, are the most important--and difficult--numbers to get right.

Go To Source (forum.belmont.edu)
The World's Shortest Marketing Plan
8/23/2007
Summary:

Marketing plans don't have to be long to be effective; in fact just the opposite, says this international marketing VP. He's even provided a handy matrix-like template he invented when he realized the templates available were much too long.

Go To Source (kellyodell.blogspot.com)
Time for Some Buzz-Kill
9/6/2007
Summary:

A Business Week columnist argues for putting a cork in the mouths of marketing gurus who spout jargon that only complicates an already complicated task. It's a fun piece filled with interesting facts that drive a very sharp point home: Always keep it simple.

Go To Source (www.businessweek.com)
Using digg and Netscape to Get Traffic
9/20/2007
Summary:

Want to increase your Web site traffic? Sure you do. Well, here's the story you've been waiting for. Catchy titles, current facts and figures, and articles that benefit your target audiences are just a few ways to drive traffic. Read more to learn more from this helpful piece

Go To Source (www.pronetadvertising.com)
When Start-Ups Can't Sell
9/27/2007
Summary:

Start-ups face special marketing challenges, not the least of which can be the founder's ego. This article is an excellent in-depth review of the big sales problems startups can experience--and how to solve them.

Go To Source (www.angel-investor-news.com)
Entrepreneurial Thought Leader Series
Orr Dominic
10/17/2007
VideoSeries Resource
Summary:

Dominic Orr was named President and CEO of Aruba Networks in April 2006. Prior to that, Mr. Orr served as the company's Chairman of the Board. Previously, Dominic Orr was the president of Nortel Networks, Intelligent Internet Web Systems. He previously served as the president and chief executive of Alteon WebSystems which was merged with Nortel Networks in Oct. 2000. Mr. Orr has more than 20 years of experience in the computer systems and communication networking industry and has held senior positions at Bay Networks, Hewlett-Packard and Hughes Aircraft. Mr. Orr. is a member of the Sciences Board of Visitors at UCLA. He holds a BS in physics from City University of New York and a MS and PhD from California Institute of Technology.

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Staying On Top Of Your Game
10/18/2007
Summary:

Small companies are especially bedeviled by long sales cycles. Taking more control of the process will help. What can you do? Do a better job of tracking each step in the sales pipeline, developing a more efficient training program for new salespeople (a refresher for veterans), and more effectively identifying prospects. This article offers additional ways, compelling examples, and expert sources.

Go To Source (www.businessweek.com)
Staying On Top Of Your Game
10/18/2007
Summary:

Small companies are especially bedeviled by long sales cycles. Taking more control of the process will help. What can you do? Do a better job of tracking each step in the sales pipeline, developing a more efficient training program for new salespeople (a refresher for veterans), and more effectively identifying prospects. This article offers additional ways, compelling examples, and expert sources.

Go To Source (www.businessweek.com)
Now Presenting
11/8/2007
Summary:

Effectively customizing your sales presentations is pivotal in engaging your audience and closing the deal. Author and marketing expert Barry Farber shares several tips on how to make your next pitch memorable for all the right reasons.

Go To Source (www.entrepreneur.com)
Sell It!
11/8/2007
Summary:

Whether it's niche-marketing, international sales, online transactions, or making cold calls, the sales process is the lifeblood of business. Here is a compilation of sixteen brief but informative articles to boost your sales results.

Go To Source (www.entrepreneur.com)

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