to page content
to site navigation
The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Blogging on behalf of your company and its products can be an effective public relations tool. While some companies, including GM and Sun, have embraced blogging-from CEOs to staff-it's important to provide quality content that focuses more on conversations with customers than pure company promotion.
The author illustrates how a vigorous public relations campaign-more than any marketing effort-helped establish her company's growth track, especially through publicity of the entrepreneur herself and her firm's board of directors.
This template offers an easy-to-use format for building a press release in a proper and conventional format and allows users to immediately e-mail press releases to reporters or other media.
Shannon Henry, former writer of The Washington Post's "The Download" column, gives advice as a journalist to entrepreneurs about working with the media to generate publicity. This includes researching the publications you're interested in and making sure to give reporters a "news hook" about your firm.
Participating in trade shows is a significant way to earn press coverage and publicity for your company. This author provides a nine-step plan to execute a solid trade show presence, such as meet with media at the show and allow attendees to demo your product or service.
When the author's company was selected to host an event featuring the President of the United States, a lot of hard work was required to pull it off. The PR benefit of hosting such an event, however, was a critical factor in helping fuel the company's continued growth.
This article provides ideas on how to track the effectiveness of your marketing activities.
There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.
When developing and marketing products and services, it is critical to clearly understand and communicate the offering's features and benefits.
A sample Sales/Service Process and ideas for developing your own sales process serve as a guide as you plan for sales growth.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.