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Marketing and Sales

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Biotech companies need to diversify, use new approaches to survive today
Baum Stephanie
10/26/2011
Blog Resource
Summary:

At this week's Biotech 2011 conference, speakers from Teva Pharmaceutical Industries and Merck spoke about how biotech companies can survive in this tough regulatory and economic environment.

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Mistakes to avoid in a drug or medical device launch
Baum Stephanie
10/31/2011
Blog Resource
Summary:

Despite having a great product, your company can suffer from mistakes made during the product launch. Here are five tips on avoiding the mistakes others have made.

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What your company needs to know when creating a social media policy
Stephanie Baum
5/9/2012
Blog Resource
Summary:

Creating a social media policy is important for today's medical device startups and other biotech companies. Read more for tips on handling social media.

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A Little Jazz + A Little Networking = Big Things in Pittsburgh
Annette Beck
3/17/2014
Blog Resource
Summary:

Every Thursday evening in downtown Pittsburgh, something special happens at Little E's Jazz and Blues Club. During happy hour each week, entrepreneurs get together to tap into what's hot in the Pittsburgh start-up arena. Over drinks and cool jazz, they have the opportunity to interact and create relationships with potential financiers, university incubators, economic development thought leaders and other business stars.

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Finding Your Leg Up With a Niche Product
Blakely Sara
4/8/2004
Article Resource
Summary:

Attention-grabbing tactics for niche products include providing snappy names and packaging, placing cold calls, and befriending the media in an effort to win PR, says the founder of a specialty women's hosiery company.

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Managing Complex Sales Compensation Plans
Bonelli Robert A
3/30/2006
Article Resource
Summary:

This expert in sales and finance writes about how technology has helped meet the needs of his increasingly complex sales compensation structures as his company continues to grow and diversify. He shares how specialized automation software has simplified accounting, enhanced reporting capabilities, and provided management and sales reps effective tools for tracking production, revenues, commissions, and payouts.

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Planning and Launching Your Company's Global Sales Strategy
Bruner Chris
10/1/2005
Article Resource
Summary:

A tremendous amount of coordination, effort, and savvy is necessary to launch a global sales strategy, according to the author.

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Marketing One-to-One
Buksbaum Lisa
10/1/1999
Article Resource
Summary:

Never underestimate the power of a strong and authentic personal connection with another person, especially in the context of business. Why is a one-to-one relationship so gripping and powerful? Precisely because it is unexpected, it is very welcome.

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Online Marketing for Entrepreneurs: Cracking the Code
Cannon Rich
5/22/2005
Article Resource
Summary:

Entrepreneurs can best harness the marketing potential of the Internet by designing sites that employ tactics such as bundling product offerings, says the founder of a technology company.

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How to sell technology to hospitals
Veronica Combs
6/20/2012
Blog Resource
Summary:

Selling technology to hospitals can be daunting, but not if you know how to stand out from other vendors. Read more about what to do to sell your technology.

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