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Marketing and Sales : Blog

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The 5 Best Mistakes We Made in 2013 (and How Were Learning From Them)
Nate Olson
Blog Resource

With 1 Million Cups, as with any startup, our tendency is to put our best foot forward. We spend a lot of time talking about all of the great successes that we've had over the past year--and there have been many. But one of the things that makes our program special is that sense of having a safe space to share what you haven't done well and what you're struggling with on a day-to-day basis.

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Building An Online Brand For Your Startup
Amanda Schnieders
Blog Resource

Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.

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From company name to investment Venture-Med Angels advise startups
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PR for an early-stage company: When do you need it?
Pogorelc Deanna
Blog Resource

Publicity is good for an early-stage company, but you shouldn't be pumping lots of dollars into public relations for your new healthcare business. Read more about the right time to hire a PR agency.

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How to expand your startup overseas
OConnell Brian
Blog Resource

Going global is on the wish list of many U.S. entrepreneurs, especially given the sour American economy. But how to go about it? One leading venture capitalist offers some clues.

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Pharma reps changing how they sell
Vinluan Frank
Blog Resource

Pharma reps at GSK are selling their products in a new way. The emphasis is more on communicating a drug's benefits and risks than trying to sell as much as possible. Read more about this change in approach to sales.

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