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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Sales forecasts made by salespeople are usually overoptimistic and often inaccurate. This article offers the basic processes and thinking behind successful forecasting systems that rely on history instead of hope.
Using barbers to promote prostate cancer treatments? Giving cabbies free rooms to boost occupancy rates at a hotel? These ideas are word-of-mouth marketing at its best. And there are plenty more, including ones you dream up for your company.
Start-ups face special marketing challenges, not the least of which can be the founder's ego. This article is an excellent in-depth review of the big sales problems startups can experience--and how to solve them.
Want to increase your Web site traffic? Sure you do. Well, here's the story you've been waiting for. Catchy titles, current facts and figures, and articles that benefit your target audiences are just a few ways to drive traffic. Read more to learn more from this helpful piece
A message to geeks who may not appreciate that marketing is a conversation with customers, this practical piece can help them understand that the passions of geeks are not the passions of users. Ten quick, clear tips.
A Business Week columnist argues for putting a cork in the mouths of marketing gurus who spout jargon that only complicates an already complicated task. It's a fun piece filled with interesting facts that drive a very sharp point home: Always keep it simple.
Marketing plans don't have to be long to be effective; in fact just the opposite, says this international marketing VP. He's even provided a handy matrix-like template he invented when he realized the templates available were much too long.
In effect a promotion for "The Competitive Intelligence Handbook," this link is nonetheless of value because it provides the first four chapters in full, including an overview of the industry and some axioms entrepreneurs should understand. Links to other resources are a practical bonus.
Are your startup financials accurate? Odds are they are not, perhaps significantly so, because you have not spent the necessary time and effort forecasting revenues. This article explains why revenues, not expenses, are the most important--and difficult--numbers to get right.
Sooner or later, your company will confront a crisis that requires a public response. How much communications planning you've done can determine how well you handle that crisis and how well your company weathers it.
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